Paid Social Strategist

Forward Role; Manchester; Hybrid; GBP 32,000 - 40,000; Full time

Benefits offered by this job

Beer on tap

Autonomy

Small team

Prestigious clients

Job summary

Forward Role in Manchester is seeking a Paid Social Strategist to manage campaigns across Meta and TikTok, optimise structures and lead creative testing to maximise performance.

Join a small, autonomous team in Manchester City Centre with hybrid working (3 days in-office, 2 days WFH) and an impressive client list in fitness, beauty and luxury. Salary up to £40,000.

Qualifications

• 2+ years of experience managing Paid Social campaigns in an agency environment.
• Strong hands-on experience with Meta Ads Manager.
• Good understanding of GA4, attribution and campaign measurement.
• Confident in analyzing performance and turning data into insights.

Responsibilities

• Manage a portfolio of Paid Social accounts across Meta and TikTok.
• Build and optimise campaign structures to support performance and testing.
• Lead structured creative testing across hooks, formats, audiences and offers.
• Brief creative teams and provide clear, actionable feedback.
• Manage budgets, bidding and ongoing optimisation against client targets.
• Deliver insightful reporting, explaining performance, learnings and next steps.
• Build strong client relationships through calls and regular comms.
• Stay ahead of platform updates and emerging trends.

Skills

Paid Social management

Data analysis

GA4

Client relations

Budget optimization

Campaign measurement

Tools

Meta Ads Manager

GA4

Job description

A dynamic paid media agency based in Manchester City Centre is looking for a Paid Social Strategist

Paid Media Agency

Manchester City Centre (Hybrid - 3 days in-office, 2 days WFH)

Salary up to £40,000

They have genuinely been smashing it ever since they were founded 3 years ago! They have no ego's, don't take themselves too seriously, but when it comes to client work, they are at the very top of their game.

They're now looking for a Paid Social Strategist to join their growing team and be their 6th employee. If you're passionate about data-driven marketing and love optimising paid social strategies for maximum impact, they want to hear from you!

What You’ll Be Doing:

• Manage a portfolio of Paid Social accounts across Meta and TikTok
• Build and optimise campaign structures to support performance and testing
• Lead structured creative testing across hooks, formats, audiences and offers
• Brief creative teams and provide clear, actionable feedback
• Manage budgets, bidding and ongoing optimisation against client targets
• Deliver insightful reporting, explaining performance, learnings and next steps
• Build strong client relationships through calls and regular comms
• Stay ahead of platform updates and emerging trends

What’s In It for You?

• Founders who are down-to-earth, and have created a culture with no hoops to jump through, just genuine autonomy
• A small team where your work is visible and you have genuine input
• An enviable client list including Fitness, Beauty, Luxury
• Beer and coffee on tap!

What they’re looking for?

• 2+ years’ experience managing Paid Social campaigns, agency side
• Strong hands-on experience with Meta Ads Manager is a must
• Good understanding of GA4, attribution and campaign measurement
• Confident analysing performance and turning data into clear insights and recommendations
• Excellent attention to detail across ad copy, UTMs, naming conventions and creative
• Comfortable working directly with clients and explaining the thinking behind your recommendations