Paid Social Specialist

FreshTech; England; On-site; GBP 70,000 - 120,000; Full time

Job summary

FreshTech is seeking a Paid Social & Creative Growth Expert to scale performance across Meta and TikTok, connecting platform data with GA4 and CRM to optimize the customer journey.

You will own strategy, testing roadmaps and a creator engine, turning insights into actionable creative briefs and scalable concepts for international markets.

Qualifications

• Experience building and scaling Paid Social campaigns across Meta and TikTok.
• Ability to connect platform data with GA4, funnel and CRM data.
• Proven track record in B2C/DTC growth, from lead gen to offline purchase.
• Experience with website lead generation and Instant Leads.
• Strong understanding of performance creative, direct-response advertising and testing.
• Ability to translate insights into creative briefs and scripts.

Responsibilities

• Own Paid Social strategy, performance and growth across platforms.
• Analyse media, funnel and sales data to drive revenue and profitability.
• Integrate platform data with GA4, funnel and CRM data to map customer journeys.
• Make data-driven decisions even with incomplete signals or low volumes.
• Identify opportunities to improve acquisition and scale winning concepts.
• Lead performance creative strategy with a testing roadmap across concepts and formats.
• Deconstruct winning creatives and translate insights into briefs and scripts.
• Build a modular creative testing framework and determine refresh cadence.
• Scale winning concepts across markets and platforms.
• Develop a creator and influencer engine as a acquisition channel.
• Collaborate with creators, agencies and production partners; measure creator effectiveness.
• Turn performance data into clear actions for creative teams and stakeholders.

Skills

Paid Social scaling

Meta ads

TikTok ads

Data analysis

GA4 integration

Creative testing

Performance marketing

Creator marketing

Commercial mindset

Cross-functional collaboration

Communication skills

Entrepreneurial mindset

Tools

Smartly

GA4

Job description

Paid Social & Performance Creative Growth Expert

We're looking for a performance-minded growth expert to help scale Paid Social and performance creative for a growing international B2C business based in the heart of the City!

This is a role at the intersection of Paid Social, data, creative strategy and commercial growth.

You'll own Paid Social performance while building a structured approach to understanding why creative works, turning those insights into meaningful tests, and scaling winning concepts across audiences and markets.

As the Paid Social & Creative Specialist, you will be responsible for:

• Owning Paid Social strategy, performance and growth across Meta and TikTok
• Analyse media, funnel and sales data to understand what drives customer quality, revenue and profitability
• Connect platform data with GA4, funnel and CRM data to understand the full customer journey
• Make commercially sound decisions when data is incomplete, volumes are low or the signal is ambiguous
• Identify opportunities to improve acquisition performance and scale what works

Lead performance creative strategy

• Build and own a creative testing roadmap across concepts, hooks, messaging, formats, audiences and creators
• Deconstruct winning creatives into the elements that drive performance
• Translate performance insights into creative concepts, briefs and scripts
• Build a repeatable, modular creative testing framework
• Determine creative volume and refresh cadence based on spend, performance and fatigue
• Scale winning concepts across markets and platforms

Build our creator & influencer engine

• Develop a network of creators and influencers as both a customer acquisition channel and source of high-performing paid-media creative
• Work with creators, agencies, production partners and internal creative teams
• Develop a measurable approach to creator marketing and continually test what works.

As the Paid Social and Creative Specialist you will have the following experience and attributes:

• Strong hands-on experience managing and scaling Paid Social
• Deep Meta experience.
• B2C/DTC experience, particularly lead generation through to offline purchase
• Experience with website lead generation and/or Instant Leads
• A strong understanding of performance creative, direct-response advertising and experimentation
• The ability to turn performance insights into clear creative ideas, briefs and scripts
• Strong analytical skills across media platforms, GA4, funnel and CRM/sales data
• A commercial mindset, with experience being accountable for revenue, acquisition performance and profitability
• Experience working with creators, influencers, agencies and/or production partners
• Strong communication skills and the ability to turn complex performance data into clear actions for creative teams and senior stakeholders
• An entrepreneurial mindset and enthusiasm for experimenting with new platforms, tools and technologies

Any experience of the following is desirable:

A creative background in film, video, image production, visual arts, copywriting or editing

Experience with Smartly

Experience with ad tracking and event conversion imports

Experience with advanced ad or creative automation, particularly AI-powered tools

What success looks like

You’ll be successful if you can grow Paid Social revenue while maintaining or improving profitability, and build a repeatable creative testing system that consistently produces new opportunities for growth.

We are offering a great package+ benefits.