Senior Creative Designer - TikTok LIVE EU

TikTok; Greater London; On-site; GBP 70,000 - 120,000; Full time

Job summary

TikTok LIVE in London is seeking a Senior Creative Designer to lead EU & UK campaigns. You will own creative execution from concept to final production across digital and physical touchpoints, and craft a cohesive visual system aligned with global standards.

The role requires strong illustration and 3D/2D capabilities, cross-functional collaboration, and a localised approach to diverse EU markets while preserving brand quality.

Qualifications

• Bachelor's degree or equivalent experience.
• Experience creating illustrations and (3D and 2D).
• Understanding creative, design, and product operation processes. Has proof of successful cases on operation design project in portfolio.
• Highly creative, organized, and able to work independently with little direction; ability to multitask.
• Great communication skills and a collaborative team player in a cross-cultural and cross-functional environment.

Responsibilities

• Own end-to-end design delivery for EU & UK TikTok LIVE initiatives, from concept to final production across digital and physical touchpoints.
• Create and scale a cohesive visual system for EU & UK LIVE (guidelines, templates, component libraries, and best practices).
• Lead conceptualization and execution of multi-format assets including 2D/3D illustrations, key visuals, H5/landing layouts, LIVE stickers, creator education materials, product feature launch assets, partnership campaigns, OOH/DOOH, and offline event collateral.
• Partner with cross-functional teams to translate goals into clear creative direction, timelines, and production plans; align early to reduce churn.
• Design with cultural intelligence: localize visuals and messaging for diverse EU markets while maintaining brand consistency and quality.
• Use research and trend awareness to continuously improve engagement and effectiveness.
• Maintain a high quality bar through strong craft, illustration work, art direction, layouts, and specs.
• Improve team efficiency by proposing workflows, checklists, and tool adoption (including AIGC) that increase speed without sacrificing quality.

Skills

Illustration

3D & 2D design

Cross-functional collaboration

Communication

Education

Bachelor's degree or equivalent experience

Tools

Figma

Adobe Creative Suite

Cinema 4D/Blender

AI generative tools

Job description

Responsibilities

Role Introduction

We are seeking an experienced Senior Creative Designer to join TikTok LIVE Operations in London. You will own creative execution for EU & UK LIVE campaigns and programs, partnering closely with Ops, Product, Partnerships, and the EMEA + central design teams to raise creative quality, consistency, and business impact.

• Own end-to-end design delivery for EU & UK TikTok LIVE initiatives, from concept to final production across digital and physical touchpoints.
• Create and scale a cohesive visual system for EU & UK LIVE (guidelines, templates, component libraries, and best practices), aligned with EMEA and central standards.
• Lead conceptualization and execution of multi-format assets including 2D/3D illustrations, key visuals, H5/landing layouts, LIVE stickers, creator education materials, product feature launch assets, partnership campaigns, OOH/DOOH, and offline event collateral (e.g., stage visuals, swag and signage).
• Partner with cross-functional teams (Ops, PM, BD/Partnerships, Marketing, Content) to translate goals into clear creative direction, timelines, and production plans; proactively align early to reduce late-stage churn.
• Design with cultural intelligence: localize visuals and messaging for diverse EU markets while maintaining brand consistency and quality.
• Use research and trend awareness (creator/user insights, creative performance learnings, emerging tools) to continuously improve engagement and effectiveness.
• Maintain a high quality bar through strong craft, illustration work, art direction, layouts, and specs.
• Improve team efficiency by proposing workflows, checklists, and tool adoption (including AIGC) that increase speed without sacrificing quality.

Qualifications

Minimum Qualifications

• Bachelor's degree or equivalent experience
• Experience creating illustrations and (3D and 2D)
• Understanding creative, design, and product operation processes. Has proof of successful cases on operation design project in portfolio
• Highly creative, organized, and able to work independently with little direction; ability to multitask
• Great communication skills and a collaborative team player in a cross-cultural and cross-functional environment

Preferred Qualifications

• Proficiency with AIGC / generative tools (e.g., image generation, asset creation, rapid ideation) with strong judgment around consistency, brand safety, and production readiness.
• Experience building brand guidelines, visual identities, or toolkits that scale across teams/markets.
• Motion graphics and/or video editing skills (e.g., lightweight animations for DOOH, social, H5).
• Familiarity with LIVE / creator ecosystems, interactive campaign mechanics, or monetization-driven programs.
• Experience supporting offline events and producing print/physical deliverables.
• Software / Tools：Figma, Adobe Creative Suite (Illustrator, Photoshop, After Effects), Cinema 4D (Redshift/Octane) or Blender, AI generative tools (workflow-dependent)

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.