Creator Manager - TikTok LIVE - London

TikTok; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

TikTok is seeking an experienced Creator Manager for its LIVE Operations team in the UK+. You will develop strategic partnerships with professional creators, agencies, talent, and production partners to drive creator growth and platform adoption.

You will manage a diverse portfolio across performance tiers, design tiered engagement strategies, and monitor key metrics such as revenue, audience growth, engagement, and monetisation to meet ambitious business objectives.

Qualifications

• Bachelor's degree and practical experience in creator or talent partnerships.
• Experience managing professional creators, agencies, or media partners.
• Strong understanding of creator economy and livestreaming platforms.
• Excellent verbal and written communication in English.

Responsibilities

• Develop and manage strategic partnerships with professional creators, agencies, and production partners.
• Deliver premium, consultative experiences to strengthen creator satisfaction and growth.
• Own a diverse portfolio across performance tiers and balance personalised management with portfolio operations.
• Design tiered engagement strategies: reviews, workshops, webinars, newsletters, community communications.
• Analyse KPIs: revenue, LIVE duration, audience growth, engagement, retention and monetisation.
• Drive participation in platform campaigns and monetisation initiatives.

Skills

Creator Management

Partnerships

Livestreaming

Data analysis

English communication

Education

Bachelor's degree

Job description

Responsibilities

About the Team

The TikTok LIVE Operations team is passionate about building the future of live entertainment. We work closely with creators to cultivate an engaging, innovative, and safe livestreaming ecosystem while driving sustainable creator success on TikTok LIVE.

As TikTok LIVE continues to grow, we are looking for an experienced Creator Manager to develop and manage strategic partnerships with professional creators, agencies, talent, and production partners across the UK+. This role combines high-touch relationship management with data-driven portfolio operations to accelerate creator growth, platform adoption, and business performance.

Responsibilities

• Strategic Creator Partnership Management
• Build and manage long-term strategic relationships with LIVE creators and Creator Networks.
• Deliver a premium, consultative experience that strengthens creator satisfaction, retention, and long-term success on TikTok LIVE.
• Own a diverse portfolio of creators across multiple performance tiers, balancing personalised account management for strategic partners with scalable portfolio operations.
• Design and execute tiered engagement strategies, including one-to-one business reviews, creator workshops, webinars, newsletters, and community communications.
• Conduct regular business reviews, analysing key performance indicators including revenue, LIVE duration, audience growth, engagement, retention, and monetisation performance.
• Establish measurable growth plans and continuously optimise strategies to help creators achieve ambitious business objectives.
• Partner with creators to elevate content quality, production value, and programming strategy across TikTok LIVE.
• Drive creator participation in platform campaigns, seasonal events, and monetisation initiatives.
• Champion adoption of new TikTok LIVE products, features, and creator tools by educating partners on their business value.

Data-Driven Business Management

• Monitor portfolio health through data analysis, identifying growth opportunities and operational risks.
• Translate complex performance data into clear recommendations and business strategies.
• Deliver against ambitious revenue, creator growth, engagement, and ecosystem development targets.

Qualifications

Minimum Qualification(s)

• Bachelor's degree or equivalent practical experience.
• Minimum 4 years of experience in Creator Management, Talent Management, Influencer Partnerships, Media Partnerships, Entertainment, or a related field.
• Experience managing professional creators, public figures, agencies, production companies, or media partners.
• Strong understanding of the creator economy, livestreaming platforms, and digital content ecosystems.
• Excellent verbal and written communication skills in English.
• Proven ability to build trusted relationships with both external partners and internal stakeholders.
• Experience analysing performance metrics and developing data-driven growth strategies.

Preferred Qualification(s)

• Experience working within livestreaming, social media, digital entertainment, creator platforms, or media industries.
• Demonstrated ability to manage a large portfolio while maintaining exceptional partner experience.
• Strong commercial acumen with experience driving creator monetisation and revenue growth.
• Excellent project management and organisational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Strong analytical mindset with advanced proficiency in data interpretation and business performance analysis.
• Passion for the creator economy and a deep understanding of emerging trends in digital entertainment and professional content creation.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.