Content Designer - TikTok Design

TikTok; Greater London; On-site; GBP 42,000 - 64,000; Full time

Job summary

TikTok is seeking a writer to collaborate with Product Management, Operations, Design, and Localization to craft campaign content for TikTok LIVE (DACH). You will educate creators and viewers, drive engagement of LIVE features, and uphold our German GTM materials and style guidelines.

Independence, proactivity, and strong problem-solving are essential as you juggle multiple projects and shape product narratives with your team in a fast-paced environment.

Qualifications

• Cross-functional collaboration with product, design, and operations to align on goals.
• Write and own campaign quality from concept to launch while adapting messaging for local relevance.
• Manage multiple projects with diverse stakeholders and drive alignment through clear communication.
• Navigate rapid changes, ambiguity, and evolving requirements while maintaining high-quality output.
• Maintain a writing portfolio including UI copy, campaign content, launch material, and style guide contributions.

Responsibilities

• Write and own the quality of TikTok LIVE campaigns for the German market.
• Collaborate with product managers, designers, localization, and regional ops to set a high bar for user experience.
• Ensure consistency between global campaigns localized into German and local campaigns written in German.
• Contribute to content standards and champion best practices in the team.
• Manage and prioritize multi-stakeholder projects and identify process improvements to enhance collaboration.
• Influence stakeholders and drive consensus based on feedback to improve outputs.
• Deliver high-quality work in a fast-paced, dynamic environment.

Skills

Cross-functional collaboration

Content ownership

Stakeholder management

Adaptability

Portfolio

Job description

Responsibilities

We're looking for a writer to collaborate closely with Product Management, Product Operations, Regional Operations, Design, and Localization teams to write campaign content for TikTok LIVE (DACH). Through clear and expressive writing, you'll create campaign content to educate creators and viewers, and drive engagement of LIVE product features. You'll work closely with the local operations team and localization specialists to ensure a high standard of GTM materials that resonate with the German market. You'll also apply and evolve our style guidelines.

You're independent, proactive, and comfortable with ambiguity and problem-solving. You have experience juggling multiple projects and prioritizing them to have the greatest impact on your team and the company. You're also a strategic communicator, helping to define product narratives in conjunction with your team.

• Write and own the quality of TikTok LIVE campaigns for the German market.
• Collaborate closely with product managers, product operations, regional operations, designers, and localization to set a high bar for overall user experience.
• Ensure consistency between global campaigns localized into German and local campaigns written in German.
• Contribute to our content standards and be a champion for best practices.
• Manage and prioritize projects with multiple stakeholders, and identify process improvements to optimize collaboration.
• Collaborate with, influence, and drive consensus with stakeholders and their feedback.
• Complete high-quality work in a fast-paced, dynamic work environment.

Qualifications

Minimum Qualifications

• Cross-functional collaboration: Proven experience partnering with product, design, and operations teams to align on goals and deliver a consistent user experience.
• Content ownership: Demonstrated ability to write and own campaign quality from concept to launch, adapting global messaging for local relevance while maintaining brand voice.
• Stakeholder management: Experience managing multiple projects with diverse stakeholders, prioritising competing demands, and driving alignment through clear communication.
• Adaptability: Entrepreneurial mindset with the ability to navigate rapid changes, ambiguous situations, and evolving requirements while maintaining high-quality output.
• Portfolio: A writing portfolio demonstrating range and craft, including but not limited to UI copy, campaign copy, blog posts, product launch content, email newsletters, and style guide contributions.

Preferred Qualifications

• Experience in content design.
• 3+ years experience in digital writing for websites and campaigns.
• Experience working on a global product with international partners.
• Experience working in live-streaming business.
• Deep understanding of social media and mobile application users in the EU.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.