Creative Lead EMEA and APAC

TikTok; Greater London; On-site; GBP 110,000 - 160,000; Full time

Job summary

TikTok is seeking a senior creative leader to guide strategy and execution across EMEA and APAC markets from our London hub. You will mentor a team of senior leads, shape creative direction for brand campaigns, and partner with global and local marketing teams to balance commercial needs with innovation.

The role requires outstanding presentation and cross-cultural communication, a track record of delivering high-impact campaigns, and the ability to navigate complex creative partnerships with

Qualifications

• Extensive work experience as a CD, ECD or Creative lead.
• Team leadership experience.
• Experience delivering brand campaigns and partnerships.

Responsibilities

• Create a sustainable, motivated and efficient environment for exceptional creative development.
• Lead and collaborate with extraordinary creatives, copywriters, designers, innovators and strategists.
• Provide the in-house creatives with a clear creative direction and ownership over their projects.
• Work closely with world class advertising agencies across EMEA and APAC to guide work for creative excellence.
• Demonstrate brand guardianship and identify areas to improve on the creative.
• Develop compelling creative solutions that align with the strategic brief.
• Partner with global and local marketing teams to balance commercial needs with innovation.

Skills

Creative leadership

Team management

Brand campaigns

Cross-cultural awareness

Job description

Responsibilities

The team is comprised of 5 senior creative leads (directors) of high caliber and experience. Half are focused on EMEA the others on APAC. There is a high level of autonomy and the quality of work is consistently excellent. Each lead manages all aspects of creative development, production, post-production and delivery with or without agencies. Excellent judgment, taste and communication skills are required. A strong background or direct experience with how business is done in diverse cultures is helpful. The team works well together. There is collective support from one member of the team for the other, there are no rivalries. Several members of the team will benefit from mentoring. This high performing team will have strong expectations of their leader and will be watching vigilantly.

• Create a sustainable, motivated and efficient environment for exceptional creative development. Demonstrate creative thought leadership, keeping ahead of trends and providing proactive inspiration and recommendations.
• Lead and collaborate with extraordinary creatives, copywriters, designers, innovators and strategists.
• Provide the in-house creatives with a clear creative direction and ownership over their projects. Continually raise the bar for creative excellence.
• Work closely with world class advertising agencies across EMEA nd APAC in guiding the work effectively for creative excellence. Be a fiscal guardian working in the best interests of the company.
• Demonstrate brand guardianshipand proactively identify areas to improve on the creative
• Work collaboratively to develop compelling creative solutions with the team, that align with the strategic brief
• Partner closely with both global and local marketing teams to develop breakthrough creative work that balances commercial needs with innovation and longer-term brand building.
• Manage creativity within the parameters of project allocation and resources.

Qualifications

Minimum qualifications

• Extensive work experience as a CD, ECD, Creative lead or related position
• Team leadership experience
• Previous experience of leading and delivering a broad range of creative projects including brand campaigns, activations, creative partnership solutions etc

Preferred qualifications

• Strong knowledge of the EMEA and APAC regions and grasp on culture, with a keen understanding of what is relevant, and an eye for upcoming trends
• Demonstrate keen knowledge of TikTok and the TikTok community.
• Demonstrate proactive thinking and examples of your entrepreneurialism (in work or out of work).
• Ability to manage team bandwidth and delivery timelines.
• Must be dependable, positive, and open-minded, and be able to clearly communicate both verbally and visually.
• Ability to pitch creative solutions in response to marketing strategies.
• Excellent presentation and communication skills. Ability to read a room and pivot accordingly.
• Portfolio of work

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.