Strategy and Operations Manager, Creative Product, EUI

TikTok; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

TikTok is seeking a Strategy Operations Manager for the Global Creative Strategy and Operations team in London. You will support Creative Operations, applying data-driven insights to shape regional growth and optimize monetization initiatives.

The role requires an analytical background with experience in strategy or operations, plus strong SQL/data analysis skills to drive informed decisions across cross-functional teams.

Qualifications

• Master's degree in Analytical field or equivalent Undergraduate experience.
• 3+ years of experience in strategy & operations, strategy consulting or data analytics roles.
• Proficiency in SQL and data analysis tools to derive insights and inform decisions.

Responsibilities

• Shape product growth strategies with a data-driven approach and prioritisation.
• Lead regional strategic planning and track performance against regional goals.
• Drive cross-functional collaboration with creative product marketing & operations teams.
• Own regional data analytics framework and reporting cadences.
• Quantify creative KPIs and provide data-driven insights to inform decisions.

Skills

Data analysis

Strategy & operations experience

SQL proficiency

Communication & storytelling

Education

Master's degree in analytical field

Tools

SQL

Data analysis tools

Job description

Responsibilities

The Global Creative Planning (GCP) team is part of the TikTok Global Monetization Product & Technology organization. We are dedicated to elevating creative and content strategies globally and driving advertiser success through innovation. Our mission is to make our products a growth engine for TikTok's ad business by bridging global frameworks with localized execution and actionable insights, including localized strategy execution and enablement, regional business insights & planning. We focus on scaling our cutting edge solutions (Tentpole Solution, TikTok One, GenAI Symphony etc), enabling data-driven decisions, and shaping the global narrative for TikTok's creative monetization strategy.

We are looking for a Strategy Operations Manager to join the Global Creative Strategy and Operations team at our London office to support the Creative Operations team. The ideal candidate will have a robust analytical background supported by an equivalent degree, experience in data-driven roles within strategy or operations.

As a Creative Operations & Strategy Manager, you will play a crucial role in driving the success of TikTok's advertising initiatives.

Operational Excellence & Business Planning

• Shape product growth strategies by collaborating with Operations members using a data-driven approach, to identify priorities or gaps and recommend actionable plans for Operations to execute on.
• Drive strategic planning with operational rigor, including operational reviews and tracking performance against regional goals.
• Lead critical regional projects, ensuring alignment with cross-functional teams and buy-in from Operations stakeholders.
• Enhance process flows for creative operations, focusing on efficiency and effectiveness.
• Support revenue management, budget and resource planning for regional Creative Marketing Operations.

Data Analysis and Reporting

• Own the regional data analytics framework, from data hygiene, data FAQs, data set improvement, metrics alignment and dashboard creation while effectively leveraging workflow with DE teams.
• Design and govern attainment reporting cadences, enabling effective comprehension and accountability amongst Ops members.
• Conduct deep-dive analyses on priority advertisers, pods, or industries to support the Operations team and unlock further revenue.
• Guide the team in quantifying creative KPIs and identifying specific areas of improvement, providing data-driven insights to inform strategic decisions.
• Communicate analytical insights effectively to both technical and non-technical stakeholders.

Cross-functional Collaboration

• Collaborate closely with Creative Product Marketing & Operation team members and management to drive the team's overall success.
• Coordinate with other internal teams, including strategy and product teams, to bring industry-specific creative playbooks to advertisers and sales teams.

Qualifications

Minimum Qualifications:

• Master's degree in Analytical field or equivalent undergraduate experience
• 3+ years of experience in strategy & operations, strategy consulting or data analytics roles
• Proficiency in SQL and data analysis tools with the ability to derive insights from data and use them to inform decision-making

Preferred Qualifications:

• Strong project management skills with the ability to manage multiple projects simultaneously in a fast-paced environment

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.