Senior Creative Designer — LIVE Campaigns (EU/UK)

TikTok; Greater London; On-site; GBP 70,000 - 120,000; Full time

Job summary

TikTok LIVE in London is seeking a Senior Creative Designer to lead EU & UK campaigns. You will own creative execution from concept to final production across digital and physical touchpoints, and craft a cohesive visual system aligned with global standards.

The role requires strong illustration and 3D/2D capabilities, cross-functional collaboration, and a localised approach to diverse EU markets while preserving brand quality.

Qualifications

• Bachelor's degree or equivalent experience.
• Experience creating illustrations and (3D and 2D).
• Understanding creative, design, and product operation processes. Has proof of successful cases on operation design project in portfolio.
• Highly creative, organized, and able to work independently with little direction; ability to multitask.
• Great communication skills and a collaborative team player in a cross-cultural and cross-functional environment.

Responsibilities

• Own end-to-end design delivery for EU & UK TikTok LIVE initiatives, from concept to final production across digital and physical touchpoints.
• Create and scale a cohesive visual system for EU & UK LIVE (guidelines, templates, component libraries, and best practices).
• Lead conceptualization and execution of multi-format assets including 2D/3D illustrations, key visuals, H5/landing layouts, LIVE stickers, creator education materials, product feature launch assets, partnership campaigns, OOH/DOOH, and offline event collateral.
• Partner with cross-functional teams to translate goals into clear creative direction, timelines, and production plans; align early to reduce churn.
• Design with cultural intelligence: localize visuals and messaging for diverse EU markets while maintaining brand consistency and quality.
• Use research and trend awareness to continuously improve engagement and effectiveness.
• Maintain a high quality bar through strong craft, illustration work, art direction, layouts, and specs.
• Improve team efficiency by proposing workflows, checklists, and tool adoption (including AIGC) that increase speed without sacrificing quality.

Skills

Illustration

3D & 2D design

Cross-functional collaboration

Communication

Education

Bachelor's degree or equivalent experience

Tools

Figma

Adobe Creative Suite

Cinema 4D/Blender

AI generative tools

Job description

TikTok LIVE in London is seeking a Senior Creative Designer to lead EU & UK campaigns. You will own creative execution from concept to final production across digital and physical touchpoints, and craft a cohesive visual system aligned with global standards.

The role requires strong illustration and 3D/2D capabilities, cross-functional collaboration, and a localised approach to diverse EU markets while preserving brand quality.