Senior Creative Copywriter — Email Strategy Lead

Mira; Greater London; Vor Ort; GBP 52.000 - 78.000; Vollzeit

Benefits dieser Stelle

Competitive salary

OKR-based bonus

Fully remote

Career growth

International team

Flexible hours

Zusammenfassung

Mira is seeking a Senior Creative Copywriter to own email strategy and content, while shaping campaign concepts and brand voice. You’ll craft messaging frameworks, flows, and landing-page copy, collaborating with a global team to sharpen our communication across channels.

You’ll operate in a remote role with flexible hours, contributing strategic thinking, writing strong subject lines, and driving performance through data-informed iterations.

Qualifikationen

• 4+ years of professional copywriting experience, with at least 2+ years in email marketing or direct response.
• Proven ability to write for multiple channels with strategic intentionality.
• A portfolio that shows both individual copy excellence and strategic thinking (campaign concepts, messaging frameworks, positioning work, emails, and email strategies).
• Strong analytical mindset: you can read performance data, extract insights, and iterate strategically.
• Comfort with ambiguity and ownership. You can work with rough briefs and shape them into clarity.
• A point of view about communication. You can articulate why copy works, not just that it does.

Aufgaben

• Own email strategy and execution. Develop and manage email campaigns across the funnel—acquisition, onboarding, retention, re-engagement. Own the strategic roadmap.
• Bring strategic thinking to every channel. Create copy for landing pages, ads, in-app messaging, and brand communications that pushes our positioning forward.
• Develop campaign frameworks and messaging architecture. Build conceptual scaffolding—key messages, hierarchies, strategic angles—that guides all creative execution.
• Challenge and improve our messaging. Propose alternative angles and evolve our brand voice and positioning over time.
• Collaborate strategically. Work with the creative director, design, product, and marketing teams as a thought partner.
• Stay strategically sharp; understand the numbers. Track what's working in email, conversion optimization, and brand messaging, bringing fresh thinking regularly.

Kenntnisse

Email strategy

Messaging architecture

Campaign concepts

Cross-channel writing

Analytical mindset

Strategic thinking

Collaboration

Jobbeschreibung

Mira is seeking a Senior Creative Copywriter to own email strategy and content, while shaping campaign concepts and brand voice. You’ll craft messaging frameworks, flows, and landing-page copy, collaborating with a global team to sharpen our communication across channels.

You’ll operate in a remote role with flexible hours, contributing strategic thinking, writing strong subject lines, and driving performance through data-informed iterations.