Senior Copywriter - CRM & Direct Mail Architect

United States Digital Space LLC; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Flexible hybrid-working

Life Assurance

Permanent Health Insurance

BUPA

WPP Discounts

Cycle to Work Scheme

Job summary

VML, part of WPP, seeks a Senior Copywriter to shape CRM content across Direct Mail, Email, SMS, MMS and digital/social for a leading car group. You’ll craft standout copy, work across brands, and extend CRM beyond direct mail. Collaborate with marketing, content strategists and designers to drive engagement and revenue.

The role offers a flexible hybrid schedule in London, with opportunities to mentor junior writers and contribute big ideas across several brands in the portfolio.

Qualifications

• Previous experience as a Copywriter, CRM specialist, or similar role.
• Excellent interpreting and adopting the writing style of our brand/s.
• Proficiency in content management systems and CRM tools.
• Familiarity with creating and optimizing SEO content.
• Excellent written and verbal communication skills.
• Ability to meet deadlines while maintaining high-quality work.

Responsibilities

• Drafts and edits high-quality CRM content for newsletters, emails, landing pages, and other digital platforms.
• Collaborates with cross-functional teams to improve content strategy and drive customer engagement.
• Analyzes customer data to understand audience needs and preferences.
• Ensures brand consistency in style and tone across CRM communications.
• Acts as a brand guardian across tones for multiple brands in the portfolio.
• Mentors junior/midweight writers in copywriting skill development.
• Presents copy to clients and internal teams with structure and parity.

Skills

CRM content

Copywriting

SEO content

CMS experience

Deadlines

Brand voice adaptation

Education

Bachelor's degree in Marketing/Communications

Tools

CMS

CRM tools

SEO tools

Job description

VML, part of WPP, seeks a Senior Copywriter to shape CRM content across Direct Mail, Email, SMS, MMS and digital/social for a leading car group. You’ll craft standout copy, work across brands, and extend CRM beyond direct mail. Collaborate with marketing, content strategists and designers to drive engagement and revenue.

The role offers a flexible hybrid schedule in London, with opportunities to mentor junior writers and contribute big ideas across several brands in the portfolio.