Luxury Copywriter: Email & Digital Campaigns Lead

Tag; England; Hybrid; GBP 34,000 - 42,000; Full time

Job summary

Tag is seeking an experienced Middleweight Copywriter to adapt and execute global campaigns for a premium jewellery brand across email, web and banners. You’ll work with the client’s in-house creative team and channel squads to craft consistent, on-brand messaging throughout the customer journey.

You'll translate brand campaigns into engaging experiences, collaborating with copy leads, stakeholders and designers, while leveraging tone of voice guidance and briefs to maintain high standards.

Qualifications

• 5+ years in copywriting or related creative roles.
• Experience crafting email and digital communications for premium brands.
• Proven ability adapting messaging across channels and markets.
• Strong writing, editing and proofreading with attention to detail.
• Ability to work from tone of voice guidelines and briefs.
• Excellent presentation and collaboration with stakeholders.

Responsibilities

• Adapt campaign messaging across email and owned digital channels, ensuring clarity, engagement and on-brand tone.
• Create connected customer journeys through compelling storytelling.
• Apply tone of voice consistently across communications.
• Translate product information and brand messaging into customer-friendly copy.
• Collaborate with designers, Creative Directors and stakeholders to deliver joined-up experiences.
• Structure content across digital channels for clarity, consistency and effectiveness.
• Present copy solutions and rationale to stakeholders.
• Leverage editorial judgement within brand frameworks.
• Stay informed on trends in luxury retail, fashion and digital engagement.
• Explore AI-powered tools to streamline workflows and content development.

Skills

Copywriting

Content design

Creative communications

Tone of voice

Editing

Channel storytelling

AI tooling awareness

Tools

AI-powered tools

Job description

Tag is seeking an experienced Middleweight Copywriter to adapt and execute global campaigns for a premium jewellery brand across email, web and banners. You’ll work with the client’s in-house creative team and channel squads to craft consistent, on-brand messaging throughout the customer journey.

You'll translate brand campaigns into engaging experiences, collaborating with copy leads, stakeholders and designers, while leveraging tone of voice guidance and briefs to maintain high standards.