Senior Content Strategist

Hogarth Worldwide Ltd; London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

An established industry player is seeking a Senior Content Strategist to lead AI-driven content initiatives. This role is pivotal in shaping content strategies and ensuring high-quality output across various digital platforms. You will work closely with clients and internal teams to create innovative solutions that meet business objectives while navigating the complexities of AI technologies. Join a dynamic team that values creativity and collaboration, where your contributions will shape the future of content experiences. If you are passionate about digital content and eager to make an impact, this opportunity is for you.

Qualifications

• Expertise in digital content strategy and audience engagement is essential.
• Strong understanding of analytics and data-driven performance metrics.

Responsibilities

• Develop comprehensive AI content strategies aligned with client objectives.
• Conduct audience research to inform targeted content approaches.
• Collaborate with creative teams to ensure consistent brand voice.

Skills

Digital Content Strategy

Audience Engagement Techniques

Analytics and Data-Driven Metrics

Communication Skills

Project Management

Problem-Solving

Tools

Content Management Tools

Digital Marketing Technology

AI Tools

Job description

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging.

The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions.

Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.

We have embraced a hybrid working model, which allows our employees to split their time between the office and other locations. The expectation is that working life at Hogarth will involve working from the office for an average of 4 days per week for most people. Please speak to the Talent Acquisition team to find out more information.

Department Summary

The Marketing Transformation Team is a strategic collective of practitioners in strategy & consulting, marketing technology and content strategy. The team is at the forefront of our most strategic and AI enabled solutions collaborating closely with clients to enable the creation and delivery of content experiences at scale.

What does a Senior Content Strategist do at Hogarth?

The Senior Content Strategist is one of the key roles in the implementation of Hogarth’s AI strategy and is a vital position in the successful evolution of the Content Consulting team by providing strategic vision, AI advocation and best practice guidance both internally and externally.

A particular area of focus is the tracking, optimisation and assurance of AI content quality as well as ensuring that all AI projects delivered are regularity compliant and responsible from an ethical perspective.

They will have extensive experience in content creation and production strategy to ensure that clients from across the entire Hogarth roster are creating high-quality content in an efficient and effective way.

They will be an advocate representing content strategy in all aspects, from conceptualization to execution and they will provide impeccable professional delivery in their role building strong relationships across the company to ensure delivery of innovative AI-driven content solutions.

Responsibilities

• Work closely with client management, product development and innovation teams to develop comprehensive AI content strategies aligned with client business objectives.
• Conduct in-depth audience research to inform targeted content approaches.
• Create detailed content plans across multiple digital and brand platforms.
• Collaborate with creative teams to ensure consistent brand voice execution.
• Implement omni-channel best practices to maximize content visibility and reach.
• Leverage AI tools to optimize content creation and distribution processes.
• Design content guidelines that maintain high-quality standards across all channels.
• Monitor emerging digital trends to keep content approaches consistently innovative.
• Develop and execute AI-enabled content strategies aligned with client goals.

Reporting lines and key stakeholders

This role reports to the Head Of Content Consulting. You will work closely with Business Consulting, Martech and Production teams.

The Head of Content Consulting reports into the Global Head Of Marketing Transformation who is accountable for all of the team members working on future AI-driven production capabilities and innovations.

Requirements

• Deep knowledge of emerging digital content and generative AI technologies.
• Appetite to find new and innovative solutions to existing problems.
• Demonstrable expertise in digital content strategy and audience engagement techniques.
• Strong understanding of analytics and data-driven content performance metrics.
• Exceptional written and verbal communication skills across multiple content platforms.
• Proven ability to manage complex content projects with multiple stakeholders.
• Advanced proficiency in content management and digital marketing technology tools.
• Excellent strategic thinking and problem-solving capabilities in dynamic business environments.

Diversity and Inclusion

Hogarth is committed to diversity and inclusion, creating a truly inclusive culture at all levels of the organisation that encourages different points of view, making Hogarth not only a better company and place to work but an environment where everyone experiences connection, opportunity and a sense of belonging.

Hogarth Values

Heart and Soul: We love what we do. We bring energy and enthusiasm to all our work. We push boundaries, we are never satisfied and always want to find a better way.

Hands on: We don’t wait for things to happen, we get on with it. We are pragmatic and don’t have an ego. We do what it takes to get the job done to the highest standards.

Honest: We are straightforward; we speak openly and clearly. We operate with integrity and live up to our promises.

Happy family: We enjoy working together. We look out for our colleagues. We are an eclectic bunch. We want to work with people from many cultures and demand great things of each other. Even when things get tough, we don’t lose perspective or our sense of humour.

Hungry: We are an inquisitive community. We want to create an environment which inspires ourselves and others to be better. It is important to continuously challenge ourselves and our ways of working. We aim to provide staff with the opportunities to develop and learn.