Senior Content Strategist

Majorplayers.co.uk; London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading design and digital experience agency seeks a Senior Content Strategist for a high-impact website redesign. This freelance role involves leading content audits, defining migration strategies, and collaborating with various teams to ensure effective content governance. The position offers hybrid work and competitive day rates.

Qualifications

• Proven experience as a technical content strategist.
• Confident in content modelling and large scale CMS migrations.
• Detail obsessed with a strategic brain and system led thinking.

Responsibilities

• Lead a full content audit in collaboration with strategy teams.
• Define and own the migration strategy.
• Architect the Information Architecture and Sitemap.

Skills

Content modelling

Information Architecture

CMS migrations

Stakeholder management

Presentation skills

Job description

Senior Content Strategist (Freelance)
Day Rate: DOE (Outside IR35)
Hybrid work: 2 days onsite in Central London, 3 days remote per week
Dates: w/c 19th May to 1st August 2025

I'm working with a leading design and digital experience agency on a high impact website redesign for a global manufacturing brand. We're looking for a Senior Content Strategist with a sharp, technical mind and a passion for building scalable content ecosystems.

If content modelling, taxonomy, and CMS migrations are your playground...this one's for you.

DAY TO DAY:

• Lead a full content audit in collaboration with strategy teams
• Run Keep / Kill / Evolve analysis to inform content migration
• Define and own the migration strategy
• Architect the Information Architecture and Sitemap
• Present confidently in a client facing role
• Collaborate with UX, design, and dev teams to ensure content aligns with system structure and user flow
• Contribute to content governance, taxonomy, and modelling across the CMS

ABOUT YOU:

• Proven experience as a technical content strategist (not editorial/SEO)
• Confident in content modelling, IA, and large scale CMS migrations
• Strong presentation and stakeholder management skills
• You've led content workshops and know how to align teams and ideas
• Comfortable navigating complex content systems and governance frameworks
• Detail obsessed with a strategic brain and system led thinking

Ready to get started? Send your CV, available start date, day rate and relevant project examples to [e-mail] for more info.