Creative Strategist

TN United Kingdom; United Kingdom; Remote; GBP 65,000 - 130,000; Full time

Job summary

A leading digital marketing firm is seeking Creative Strategists to oversee video production for various brands. The role involves crafting compelling stories, managing the production process, and utilizing data to drive client revenue growth. Candidates should have strong communication skills, an analytical mindset, and at least 5 years of relevant experience in the field.

Qualifications

• 5+ years of relevant experience.
• Experience with paid social or direct response campaigns.
• Ability to learn quickly from training and examples.

Responsibilities

• Manage video production from concept to live testing.
• Analyze data from platforms for effective strategy.
• Collaborate with teams to produce videos.

Skills

Analytical mindset

Excellent written communication

Excellent verbal communication

Project management

Data interpretation

Social media understanding

Tools

FB Ads Manager

TikTok

YouTube

Snapchat

Google Suite

Job description

About the role

We are currently hiring Creative Strategists to manage the creative production process for our portfolio of brands at BM Digital.

As a Creative Strategist, you will be responsible for managing the entire video production and iteration process end-to-end, from concept to scriptwriting to live testing on TikTok, Facebook, Instagram, YouTube, and Google Ads.

Creative Strategists are the storytellers behind each video ad. They must be creative and analytical, able to communicate a clear message through short-form video and vary content for different audiences.

You will utilize both video and written language to craft compelling stories from raw footage, working alongside content creators and video editors, with proficiency in visual communication and pacing.

About us

BM Digital is a leading digital marketing firm with a mission to inspire people and brands through creativity, media, and innovation. We foster an inclusive community where every employee can thrive creatively and professionally. Our global offices are located in San Francisco, New York, London, and Hong Kong. We work with celebrities like Cardi B, Justin Bieber, Snoop Dogg, Messi, Vanessa Hudgens, and numerous micro-influencers and content creators across major platforms.

Responsibilities

1. Create performance ads that drive client revenue growth by:
2. Utilizing data, research, and creative insights for effective strategy
3. Analyzing data from platforms like Atria, Meta Ads Manager, TikTok Ads Manager
4. Performing consumer, product, and competitor research using basic tools
5. Collaborating with Post-Production, Production, and your Creative Strategy Lead to produce videos
6. Writing scripts and copy for video, static image ads, and email campaigns
7. Ensuring visuals align with the creative strategy
8. Providing feedback consistent with the ad's creative strategy
9. Executing feedback from your Creative Strategy Lead
10. Analyzing creative test results to inform iterations
11. Participating in weekly strategic account planning under oversight
12. Identifying top-performing concepts through data and creative analysis
13. Spotting effective concepts and trends within the social media ecosystem

Required Skills and Qualifications

1. 5+ years of relevant experience
2. Experience with paid social or direct response campaigns (work/writing samples preferred)
3. Ability to learn quickly from training and examples
4. Excellent written and verbal communication skills
5. Analytical mindset with data interpretation skills
6. Strong project management abilities
7. Deep understanding of social media platforms (Instagram, TikTok, Facebook)
8. Experience with FB Ads Manager, TikTok, YouTube, Snapchat
9. Proficiency with Google Suite (Gmail, Docs, Sheets, Slides)
10. Ability to work effectively in a fast-paced, deadline-driven environment

Additional Details

This is a full-time, remote position with an annual salary range of $65K-$130K USD, depending on experience. Powered by JazzHR.