Senior Content Manager

ADLIB Recruitment | B Corp™; West of England; Hybrid; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Hybrid work model

Office in Bristol

Job summary

ADLIB Recruitment represents an amazing eCommerce client seeking a Senior Website Content Manager to lead the execution and optimisation of its online content, from product descriptions and category pages to campaigns and editorial content. You’ll shape how customers experience the brand online, balancing storytelling with commercial objectives.

Working with the E-commerce Director and teams across the business, you’ll set clear standards for quality and consistency, manage content projects

Qualifications

• Previous experience in a web content role within a multinational e-commerce business.
• Experience owning website content execution and optimisation across multiple content types.
• Track record working effectively with brand, UX and development teams.
• Strong project management skills, including coordinating stakeholders and meeting deadlines.
• Understanding of user experience, conversion optimisation, website localisation, SEO and generative engine optimisation (GEO).
• Basic knowledge of HTML and CSS, plus experience with Magento or Shopify, Contentsquare and web analytics tools.

Responsibilities

• Own website content strategy and oversee content across homepage, landing, category and product pages, plus blog and campaigns.
• Drive engagement and conversion improvements through content.
• Manage a Web Content Manager and coordinate localisation activities.
• Analyse performance with Contentsquare and analytics; report findings to the business.
• Partner with SEO agency and paid media teams to improve content discoverability.

Skills

Project management

UX & CRO

Content strategy

Localization

SEO

HTML/CSS basics

Magento/Shopify experience

Contentsquare

Google Analytics

Tools

Magento

Shopify

Contentsquare

Google Analytics

Job description

An amazing eCommerce Client of ours is looking for a Senior Website Content Manager to lead the execution and optimisation of its e-commerce website content. You’ll shape how customers experience the brand online, from product descriptions and category pages to campaigns and editorial content. Working with the E-commerce Director and teams across the business, you’ll balance strong storytelling with customer needs and commercial objectives.

What you’ll be doing

As Senior Website Content Manager, the role will own the website content strategy and oversee content across homepage, landing, category and product pages, as well as blog and campaign content. Responsibility includes setting clear standards for quality and consistency, and managing content projects from planning through to delivery. Working closely with brand, UX and development teams, the successful candidate will drive improvements in engagement, conversion and the overall customer experience. The role also includes managing and developing a Web Content Manager, coordinating localisation activity, and ensuring translations are accurate and delivered efficiently. Using Contentsquare, A/B testing and customer insight, the role will analyse performance, report findings to the wider business and identify opportunities to improve customer journeys. Responsibilities also include managing the relationship with the SEO agency, implementing recommendations, leading initiatives to improve content discoverability through language models, and partnering with paid media teams to develop content that supports campaign efficiency.

What experience you’ll need to apply

• Previous experience in a web content role within a multinational e-commerce business.
• Experience owning website content execution and optimisation across multiple content types.
• A track record of working effectively with brand, UX and development teams.
• Strong project management skills, including coordinating stakeholders and meeting deadlines.
• Understanding of user experience, conversion optimisation, website localisation, SEO and generative engine optimisation (GEO).
• Basic knowledge of HTML and CSS, plus experience with Magento or Shopify, Contentsquare and web analytics tools.

What you’ll get in return for your experience

This role offers a salary of £50-60k DOE + great benefits. This role offers a hybrid working model with two days presence in the office in the South of Bristol.