Senior Content Manager

Adlib Recruitment; West of England; Hybrid; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Hybrid working model

Job summary

Adlib Recruitment is seeking a Senior Website Content Manager for a prominent eCommerce client. You will shape product descriptions, category pages, and editorials, balancing storytelling with commercial goals and customer journeys.

You will lead content strategy, coordinate localisation, and partner with SEO and paid media teams to boost discoverability and efficiency. Hybrid work with Bristol-area presence is expected.

Qualifications

• Experience owning website content execution and optimisation across multiple content types.
• Experience working with brand, UX and development teams.
• Strong project management skills with stakeholder coordination and deadlines.
• Understanding of UX, conversion, localisation, SEO and GEO.
• Basic knowledge of HTML/CSS; experience with Magento or Shopify.

Responsibilities

• Own the website content strategy for homepage, landing, category and product pages, plus blog and campaigns.
• Set clear standards for quality and consistency; manage content projects end-to-end.
• Collaborate with brand, UX and development teams to improve engagement and conversions.
• Manage and develop a Web Content Manager; coordinate localisation and translations.
• Analyse performance using Contentsquare and A/B testing; report findings to the business.

Skills

Web content management

Project management

UX collaboration

SEO & GEO understanding

HTML/CSS basics

Tools

Contentsquare

Web analytics tools

Magento or Shopify

Job description

An amazing eCommerce Client of ours is looking for a Senior Website Content Manager to lead the execution and optimisation of its e-commerce website content. You’ll shape how customers experience the brand online, from product descriptions and category pages to campaigns and editorial content. Working with the E-commerce Director and teams across the business, you’ll balance strong storytelling with customer needs and commercial objectives.

What you’ll be doing

As Senior Website Content Manager, the role will own the website content strategy and oversee content across homepage, landing, category and product pages, as well as blog and campaign content. Responsibility includes setting clear standards for quality and consistency, and managing content projects from planning through to delivery. Working closely with brand, UX and development teams, the successful candidate will drive improvements in engagement, conversion and the overall customer experience. The role also includes managing and developing a Web Content Manager, coordinating localisation activity, and ensuring translations are accurate and delivered efficiently. Using Contentsquare, A/B testing and customer insight, the role will analyse performance, report findings to the wider business and identify opportunities to improve customer journeys. Responsibilities also include managing the relationship with the SEO agency, implementing recommendations, leading initiatives to improve content discoverability through language models, and partnering with paid media teams to develop content that supports campaign efficiency.

What experience you’ll need to apply

• Previous experience in a web content role within a multinational e-commerce business.
• Experience owning website content execution and optimisation across multiple content types.
• A track record of working effectively with brand, UX and development teams.
• Strong project management skills, including coordinating stakeholders and meeting deadlines.
• Understanding of user experience, conversion optimisation, website localisation, SEO and generative engine optimisation (GEO).
• Basic knowledge of HTML and CSS, plus experience with Magento or Shopify, Contentsquare and web analytics tools.

What you’ll get in return for your experience

This role offers a salary of £50-60k DOE + great benefits. This role offers a hybrid working model with two days presence in the office in the South of Bristol.