Website Manager

Reed; Stockport; Hybrid; GBP 33.000 - 55.000; Vollzeit

Zusammenfassung

Reed is seeking a Website Content Manager to own digital presence across 7 global sites and drive organic growth, engagement and donations. You will lead SEO, content strategy, site optimisation and AI search initiatives, working hybrid in the UK.

The role requires experience in CMS management (Umbraco), analytics tools (GA4, GSC, SEMrush) and strong project/stakeholder management skills, with a focus on delivering high-impact content and improved user journeys.

Qualifikationen

• Experience in Website Management or Digital Content roles.
• Strong understanding of technical SEO and on-page optimisation.
• Experience managing content within CMS platforms, especially Umbraco.
• Knowledge of analytics tools like GA4, GSC and SEMrush.
• Ability to create content that drives traffic, engagement and conversions.
• Strong analytical and stakeholder management skills.

Aufgaben

• Manage day-to-day performance, functionality and optimisation of 7 global websites.
• Improve user journeys, navigation and on-site search to maximise engagement and conversion.
• Monitor website health and liaise with development teams to implement improvements.
• Track and report on website performance, conversions and customer engagement metrics.
• Own and deliver organic search strategy across technical and on-page SEO.
• Develop keyword research and growth opportunities across core sectors and audiences.
• Perform regular technical audits covering crawlability, indexing, Core Web Vitals and structured data.
• Increase brand citations and authority within AI search experiences and LLMs.
• Create, manage and optimise content including landing pages, donation pages, blogs, thought leadership, events and case studies.
• Manage content through Umbraco CMS and ensure alignment with SEO, accessibility and brand guidelines.

Kenntnisse

Website management

SEO

Content strategy

Analytics

Project management

Stakeholder management

Tools

Umbraco CMS

Google Analytics 4

Google Search Console

SEMrush

Jobbeschreibung

Website Content Manager

Location: Cheadle
Salary: Up to £55k – DOE – Hybrid Working

We're recruiting on behalf of a leading international charity for an ambitious and commercially mindedWebsite Content Manager to take ownership of their digital presence and drive organic growth, donations and audience engagement.

This is an exciting opportunity for a digital marketing professional who thrives at the intersection ofSEO, content strategy, website optimisation and emerging AI search technologies.

Key Responsibilities:

Website & Digital Experience

• Manage the day-to-day performance, functionality and optimisation of 7 global websites.
• Improve user journeys, navigation and on-site search to maximise engagement and conversion.
• Monitor website health, troubleshoot issues and liaise with development teams to implement improvements.
• Track and report on website performance, conversions and customer engagement metrics.

SEO & AI Search Optimisation

• Own and deliver the organisation's organic search strategy across technical SEO, on-page SEO and content optimisation.
• Conduct keyword research and identify growth opportunities across core sectors and audiences.
• Perform regular technical audits covering crawlability, indexing, Core Web Vitals, structured data and site architecture.
• Develop and implement strategies to improve visibility within AI search experiences, including AI Overviews, ChatGPT, Gemini, Copilot and Perplexity.
• Increase brand citations and authority within Large Language Models (LLMs) through content, digital PR and thought leadership initiatives.

Content Strategy & CMS Management

• Create, manage and optimise high-performing digital content including:
  
  • Landing pages
  • Donation and fundraising pages
  • Blogs and educational content
  • Research and thought leadership pieces
  • Event and campaign pages
  • Impact stories and case studies
• Manage website content through Umbraco CMS.
• Ensure all content aligns with SEO, accessibility and brand guidelines.
• Maintain content governance, taxonomy and metadata standards.

Analytics & Performance

• Monitor SEO performance, rankings, traffic and conversion metrics.
• Produce actionable reports and recommendations based on performance insights.
• Track AI referral traffic and emerging search trends.
• Continually optimise content and website performance through data-led decision making.

Essential Skills & Experience

• Proven experience in Website Management, SEO or Digital Content roles.
• Strong understanding of technical SEO and on-page optimisation.
• Experience managing content within CMS platforms, ideally Umbraco.
• Knowledge of tools such as Google Analytics 4, Google Search Console and SEMrush.
• Experience creating and optimising content that drives traffic, engagement and conversions.
• Strong analytical skills with the ability to translate data into actionable recommendations.
• Excellent project management and stakeholder management skills.

Experience working within charity, not-for-profit, fundraising or ecommerce environments.

• Understanding of AI Search Optimisation, AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation).
• Experience improving website conversion rates and revenue performance.
• Familiarity with Salesforce integrations and digital fundraising platforms.