Senior Category Manager – Field-Based FMCG Growth Lead

Britvic plc; Hemel Hempstead; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Car allowance

Monthly product allowance

Private Medical options

Life Assurance

Company bonus scheme

24/7 GP services

Enhanced pension contribution

Generous holiday (inc bank holidays)

Discounts on high street

Job summary

Carlsberg Britvic is seeking a Senior Category Manager to join our On Trade Strategy & Operations Team. You will own customer-category visions and lead cross-functional initiatives with major accounts across the UK.

You will translate shopper insights into growth strategies, build trusted customer partnerships, and drive category storytelling, trials and range reviews to unlock distribution and space growth. The role requires field-based travel to customers and Hemel Hempstead visits as needed.

Qualifications

• Extensive on-trade experience within beer and soft drinks.
• Demonstrated background in FMCG category leadership with direct customer accountability.
• Experience delivering market-outperforming customer and channel plans.
• Skilled at simplifying complexity and translating strategy into clear, actionable plans.

Responsibilities

• Own and deliver the annual category strategy, aligning plans to commercial priorities and managing execution across key customers.
• Translate shopper, consumer and market insights into clear growth strategies that unlock competitive advantage.
• Build trusted, credible relationships with key customers, positioning Carlsberg Britvic as a trusted category partner.
• Lead category storytelling and customer engagement to influence adoption of category strategies.
• Manage delivery of category initiatives, trials and range reviews to unlock distribution, range and space growth.
• Provide a clear category POV on key industry topics (health & wellbeing, sustainability, HFSS, DRS).
• Use customer and loyalty data to shape insight-led recommendations and continuously improve performance outcomes.
• Support team development through leadership and coaching, with emphasis on collaboration and quality outcomes.
• Partner cross-functionally to embed category thinking into planning and execution.
• Own performance delivery across volume, value, share and customer metrics.

Skills

Beer & soft drinks FMCG

Category leadership

Key account management

Data-driven decision making

Strategic storytelling

Job description

Carlsberg Britvic is seeking a Senior Category Manager to join our On Trade Strategy & Operations Team. You will own customer-category visions and lead cross-functional initiatives with major accounts across the UK.

You will translate shopper insights into growth strategies, build trusted customer partnerships, and drive category storytelling, trials and range reviews to unlock distribution and space growth. The role requires field-based travel to customers and Hemel Hempstead visits as needed.