FMCG Category Manager — Off-Trade (Hybrid)

Carlsberg Group; Hemel Hempstead; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Monthly product allowance

Private Medical options

Life Assurance

Company bonus scheme

Access to 24/7 GP services

Enhanced pension contribution

High street discounts

Job summary

Carlsberg Britvic is seeking a Category Manager to drive growth across Beer and Soft Drinks by turning shopper and market insight into customer strategies. You will work with retailers and cross-functional teams to deliver category plans that create value for customers, shoppers and Carlsberg Britvic.

The role requires a strong background in category management, data insights, and collaboration with Sales, Insights and Brand teams. Hybrid role with weekly travel to head office and customer sites.

Qualifications

• Well-versed in category management frameworks with space and range principles.

Responsibilities

• Build trusted partnerships with key customers and establish Carlsberg Britvic as a credible voice in category.
• Use shopper, consumer and market insight to identify opportunities and increase category growth.
• Manage category plans across range, space, distribution and merchandising, both in-store and online.
• Develop impactful selling stories, category tools and customer engagement initiatives.
• Execute strategic category agendas and provide informed recommendations on key market trends.
• Work closely with Sales, Insights and Brand teams to turn category thinking into commercial results.
• Measure performance, evaluate outcomes and use learnings to shape future plans.
• Lead category projects, trials and business cases that deliver tangible business value.
• Support and develop team capability while promoting a culture of collaboration and quality.
• Represent category leadership across the business, promoting the value and impact of category thinking.

Skills

Category management

Data insights

Negotiation

Presentation

Project leadership

Cross-functional collaboration

Coaching juniors

Brand & insights collaboration

Customer engagement

Tools

JDA

Job description

Carlsberg Britvic is seeking a Category Manager to drive growth across Beer and Soft Drinks by turning shopper and market insight into customer strategies. You will work with retailers and cross-functional teams to deliver category plans that create value for customers, shoppers and Carlsberg Britvic.

The role requires a strong background in category management, data insights, and collaboration with Sales, Insights and Brand teams. Hybrid role with weekly travel to head office and customer sites.