Senior On-Trade Category Manager (Field-Based)

Carlsberg Group; Hemel Hempstead; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Monthly product allowance

Private medical options

Life Assurance

Company bonus scheme

Access to 24/7 GP services

Enhanced pension contribution

Access to discounts

Job summary

Carlsberg Britvic is recruiting a Senior Category Manager for the On Trade channel. The role is field based with regular weekly travel to customers and occasional visits to Hemel Hempstead.

You will own the development of customer-category visions and manage cross-functional initiatives to elevate our status as a trusted category advisor. Reporting to the Head of Category, you will lead the creation of growth strategies, build strong customer relationships, and drive category storytelling.

Qualifications

• Extensive on-trade experience within beer and soft drinks.
• Proven FMCG category leadership with direct customer accountability.
• Experience delivering market-outperforming customer and channel plans.

Responsibilities

• Own and deliver the annual category strategy, aligning plans to commercial priorities and managing execution across key customers.
• Translate shopper, consumer and market insights into clear growth strategies that unlock competitive advantage.
• Build trusted, credible relationships with key customers, positioning Carlsberg Britvic as a trusted category partner.
• Lead category storytelling and customer engagement (incl. tools, sell-ins and immersions) to influence adoption of category strategies.
• Manage delivery of category initiatives, trials and range reviews to unlock distribution, range and space growth.
• Provide a clear category POV on key industry topics (e.g. health & wellbeing, sustainability, HFSS, DRS).
• Use customer and loyalty data to shape insight-led recommendations and continuously improve performance outcomes.
• Support team development through leadership and coaching, with an emphasis on collaboration, improvement, and quality outcomes.
• Partner cross-functionally (Sales, Brand, Insights, Strategy) to embed category thinking into planning and execution.
• Own performance delivery across volume, value, share and customer metrics, using learnings to continuously refine plans.

Skills

On-trade experience

FMCG leadership

Customer accountability

Strategic thinking

Data-driven decisions

Job description

Carlsberg Britvic is recruiting a Senior Category Manager for the On Trade channel. The role is field based with regular weekly travel to customers and occasional visits to Hemel Hempstead.

You will own the development of customer-category visions and manage cross-functional initiatives to elevate our status as a trusted category advisor. Reporting to the Head of Category, you will lead the creation of growth strategies, build strong customer relationships, and drive category storytelling.