Senior Campaigns Lead — Travel & Leisure

South Western News UK; Greater London; Vor Ort; GBP 40.000 - 60.000; Vollzeit

Benefits dieser Stelle

Free duty and leisure travel on SWR

Free leisure travel for family

75% discount on other train operators

Full training and development

Excellent pension scheme

Zusammenfassung

South Western Railway (SWR) is seeking an experienced Marketing Campaign professional in Greater London to plan and deliver revenue-driving campaigns. You will coordinate partnerships and sponsorships, ensure consistent brand messages across digital, print and events, and develop multi-channel strategies for leisure and business customers.

You will lead briefing with internal teams, track performance, and provide post-campaign analyses with revenue and insights teams.

Qualifikationen

• 5+ years in marketing within a fast-paced customer-centric business.
• Experience tracking campaigns and analysing outcomes.
• Able to brief external agencies and manage multi-channel campaigns.
• Strong written and spoken communication with precise attention to detail.

Aufgaben

• Plan and deliver revenue-driving campaigns for new and existing customers across SWR networks.
• Coordinate partnerships and sponsorships and ensure brand consistency across channels.
• Develop creative concepts, media plans and promotional activities.
• Report campaign results weekly and compare to targets.
• Manage budgets, raise purchase orders and ensure timely delivery.
• Perform post-campaign analysis with Revenue and Insights teams.
• Maintain and update the marketing calendar and cross-team knowledge sharing.
• Work with pricing to keep price messages current and accurate.
• Liaise with media and creative agencies and ensure accountability.

Kenntnisse

Marketing experience

Campaign tracking

Interpersonal skills

Numerical analysis

Budget management

Agency briefing

Communication skills

Project management

Jobbeschreibung

South Western Railway (SWR) is seeking an experienced Marketing Campaign professional in Greater London to plan and deliver revenue-driving campaigns. You will coordinate partnerships and sponsorships, ensure consistent brand messages across digital, print and events, and develop multi-channel strategies for leisure and business customers.

You will lead briefing with internal teams, track performance, and provide post-campaign analyses with revenue and insights teams.