Campaigns Manager — Travel & Leisure Growth

South Western News UK; York and North Yorkshire; Vor Ort; GBP 42.000 - 64.000; Vollzeit

Benefits dieser Stelle

Free duty and leisure travel on SWR

Free leisure travel for spouse/partner

75% discount on other train operators

Full training and development

Excellent pension

Zusammenfassung

South Western Railway (SWR) is seeking a motivated marketing professional to plan and deliver revenue-driving campaigns across channels, coordinating briefs with internal teams and partners. You will optimise campaigns, track results, and present post-campaign analyses to drive performance.

You will work Monday–Friday in an office setting, with occasional flex; the role emphasizes customer-centric communications, data-driven decisions, and strong collaboration with Revenue, Insights, and

Qualifikationen

• Minimum 5 years marketing experience in a fast-paced, customer-centric business.
• Campaign tracking and analysis experience.
• Excellent interpersonal and communication skills.
• Numerical analysis experience.
• Budget management experience.
• Experience briefing external agencies, creative, media and PR.
• Strong spoken and written communication skills.
• Project management capability to deliver multiple/overlapping work streams to deadlines.
• Passion for customer-centric communications and curiosity to research new engagement methods.
• Strong commercial focus and ability to work under pressure.
• Team player with focus on efficiency and quality.
• Proven problem-solving capability and attention to detail.

Aufgaben

• Plan and deliver revenue-driving campaigns across channels (website, CRM, social, media, partnerships).
• Coordinate with internal stakeholders; develop briefs; secure approvals.
• Develop and assess creative ideas, media plans and campaigns; push for innovative approaches.
• Monitor and optimise campaign performance; report weekly on digital results and reservations.
• Prepare weekly and periodic campaign results summaries and track against targets.
• Manage budgets and ensure campaigns stay on time and within financial policies.
• Conduct post-campaign analysis with Revenue and Insights teams and agencies within 4–6 weeks.
• Develop understanding of leisure travellers and drivers affecting engagement.
• Ensure legal/compliance standards (ASA, CAP, RACC, Clearcast).
• Update marketing calendar; maintain cross-team collaboration for joined-up plans.
• Coordinate with pricing to ensure dynamic messages are current.
• Liaise with media and creative agencies; ensure accountability and proper spend.

Kenntnisse

Marketing experience

Campaign tracking

Budget management

Agency briefing

Communication

Project management

Customer-centric

Commercial focus

Pressure handling

Team collaboration

Problem solving

Attention to detail

Copy writing

Data-driven marketing

Digital marketing

Leisure/travel sector experience

Campaign presentation

Jobbeschreibung

South Western Railway (SWR) is seeking a motivated marketing professional to plan and deliver revenue-driving campaigns across channels, coordinating briefs with internal teams and partners. You will optimise campaigns, track results, and present post-campaign analyses to drive performance.

You will work Monday–Friday in an office setting, with occasional flex; the role emphasizes customer-centric communications, data-driven decisions, and strong collaboration with Revenue, Insights, and