Campaigns manager Cpay

South Western Railway; Greater London; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Free duty and leisure travel on SWR

Free leisure travel for family

75% discount on other train operators

Full training and development

Excellent pension scheme

Job summary

South Western Railway (SWR) is seeking an experienced Marketing Campaign professional in Greater London to plan and deliver revenue-driving campaigns. You will coordinate partnerships and sponsorships, ensure consistent brand messages across digital, print and events, and develop multi-channel strategies for leisure and business customers.

You will lead briefing with internal teams, track performance, and provide post-campaign analyses with revenue and insights teams.

Qualifications

• 5+ years in marketing within a fast-paced customer-centric business.
• Experience tracking campaigns and analysing outcomes.
• Able to brief external agencies and manage multi-channel campaigns.
• Strong written and spoken communication with precise attention to detail.

Responsibilities

• Plan and deliver revenue-driving campaigns for new and existing customers across SWR networks.
• Coordinate partnerships and sponsorships and ensure brand consistency across channels.
• Develop creative concepts, media plans and promotional activities.
• Report campaign results weekly and compare to targets.
• Manage budgets, raise purchase orders and ensure timely delivery.
• Perform post-campaign analysis with Revenue and Insights teams.
• Maintain and update the marketing calendar and cross-team knowledge sharing.
• Work with pricing to keep price messages current and accurate.
• Liaise with media and creative agencies and ensure accountability.

Skills

Marketing experience

Campaign tracking

Interpersonal skills

Numerical analysis

Budget management

Agency briefing

Communication skills

Project management

Job description

Who are we?

South Western Railway (SWR) operates over 1,500 services each weekday across the network and employs more than 5,000 people. We provide easy and convenient mobility, connecting people and communities in South West London, southern counties of England, and the Isle of Wight.

Join our team and help us continue to bring people together to get the most out of life.

About the job

Working as part of a team to plan and deliver a range of key revenue driving campaigns that support the business in achieving financial targets from new and existing customers across the South Western Railway network. Supporting the implementation of partnership and sponsorship agreements. Ensuring that our brand and product messages are delivered consistently across all communication channels, from our website and digital platforms, to social and external media, partnership promotions and event management. Developing an understanding of the SWR customers with a specific deep understanding of our ‘leisure' traveller.

All of the above will help SWR customers and potential customers to use the network to meet people and make the most of the region for leisure and business purposes.

Your main responsibilities will be:

• Briefing: developing campaign briefs and coordinating with internal stakeholders for consultation and sign off.
• Developing and assessing creative ideas, media plans and campaigns for execution across all channels: challenging the status-quo and leading new creative thinking/media approaches across the business to maximise campaign effectiveness.
• Reporting: optimising campaign results via weekly calls with the agency teams looking at digital results and reservation levels for all retail channels.
• Reporting – preparing weekly and periodic campaign results summaries and tracking verses targets.
• Budget: ensuring that campaigns are delivered on time, on budget and compliant with finance policies and procedures.
• Post campaign analysis (PCA): prepare post campaign reports on performance in conjunction with the Revenue and Insights teams and creative and media agencies within 4 to 6 weeks after the end of a campaign.
• Develop understanding of our leisure traveller understanding the drivers and barriers of behaviour becoming the ‘go to' expert in the team
• Legal: ensure compliance with internal approvals procedure and industry guidelines, (ASA, CAP code, RACC, Clearcast).
• Updating the marketing calendar.
• Optimising campaigns through all SWR channels (website, CRM, social, stations etc).
• Budget control/tracking including the raising of POs.
• Liaising with media and creative agencies, holding them to account and ensuring FFM across all campaign spend.
• Liaising with other SWR teams to share knowledge and produce joined up plans, teams including data, digital, Internal comms and External comms.
• Liaising with pricing team to ensure all dynamic and price specific messages are up to date.

You’ll need to be:

• Minimum 5 years marketing experience in fast paced customer centric business
• Campaign tracking and analysis
• Excellent interpersonal skills.
• Numerical analysis experience
• Budget management
• Experience briefing external agencies, creative, media and PR
• Strong spoken and written communication skills
• Project management capability to ensure delivery of multiple / overlapping streams of work to deadlines
• Passion for customer-centric communications, inquisitive and who doesn't shy away from researching and suggesting new ways of engaging with customers
• Strong commercial focus
• Ability to work well under pressure within a fast pace environment
• A strong team player able to assist with overall team efficiency
• Proven problem-solving capability
• Focus on quality, accuracy and attention to detail, whilst demonstrating creativity

Desirable:

• Copy writing skills
• Digital marketing experience delivering test and learn campaigns demonstrating incremental gains
• Data driven marketing experience/knowledge of how mar-tec interfaces with campaigns.
• Previous transport/travel/leisure sector experience
• Ability to present campaign plans to colleagues and agency partners

Working pattern

Monday to Friday, office hours with occasional need to flex outside of these hours .

The Reward

In return we offer a competitive salary and a variety of valuable benefits, including:

• Free duty and leisure travel on SWR services for employees
• Free leisure travel for spouse/partner and dependants (criteria dependent)
• 75% discount on many other train operating companies
• Full training and support with development
• Excellent pension scheme

We all belong at SWR. Our vision is to provide an inclusive environment for all colleagues, ensuring all candidates have an equal opportunity to access meaningful employment.

We value our differences such as age, gender, LGBTQIA+, ethnicity, religion, and disability. We maintain a zero tolerance towards any form of prejudice towards our colleagues, customers, and future talent.

We celebrate and encourage diversity of thought, progressive ways of working and seeing all our colleagues grow and thrive.

If you require additionalsupport to complete your application due to a disability or neurodivergent condition, for example, dyslexia, dyspraxia, or autism, please follow the links below. We encourage you to share any additional needs you may require so we can provide a fair and equal process for all who apply.

https://exceptionalindividuals.com/neurodiversity/

https://www.healthassured.org/blog/neurodiversity/