Marketing & Communications Lead - Heritage Attraction Growth

Swanage Railway Company; Swanage; Hybrid; GBP 42,000 - 64,000; Full time

Job summary

Swanage Railway Company is seeking a talented Marketing and Communications Manager to lead our marketing and communications, helping us reach more people, sell more tickets and tell the stories that make Swanage Railway special.

You will develop campaigns for major events, create content for social media, work with the press, promote visitor experiences and attract new audiences, including families, in Dorset.

Qualifications

• Experience in leading marketing and communications for an organisation.
• Commercial experience in tourism, heritage or visitor attractions is desirable.

Responsibilities

• Create brilliant marketing campaigns that attract visitors and drive ticket sales.
• Bring fresh ideas and creativity to our brand and visitor experience.
• Make the most of digital marketing, social media, email campaigns and our website.
• Use data and insights to understand what works and improve results.
• Help us reach new audiences, particularly families and visitors to Dorset.
• Build strong relationships with the media, tourism partners and local businesses.
• Lead and inspire our volunteer marketing team.
• Keep our staff and volunteers informed, engaged and connected.
• Make a real impact, even when budgets are tight!

Skills

Marketing strategy

Brand management

Digital marketing

Team leadership

Content creation

Job description

Swanage Railway Company is seeking a talented Marketing and Communications Manager to lead our marketing and communications, helping us reach more people, sell more tickets and tell the stories that make Swanage Railway special.

You will develop campaigns for major events, create content for social media, work with the press, promote visitor experiences and attract new audiences, including families, in Dorset.