Campaigns manager Cpay

South Western Railway; York and North Yorkshire; On-site; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Free duty and leisure travel on SWR

Free leisure travel for spouse/partner

75% discount on other train operators

Full training and development

Excellent pension

Job summary

South Western Railway (SWR) is seeking a motivated marketing professional to plan and deliver revenue-driving campaigns across channels, coordinating briefs with internal teams and partners. You will optimise campaigns, track results, and present post-campaign analyses to drive performance.

You will work Monday–Friday in an office setting, with occasional flex; the role emphasizes customer-centric communications, data-driven decisions, and strong collaboration with Revenue, Insights, and

Qualifications

• Minimum 5 years marketing experience in a fast-paced, customer-centric business.
• Campaign tracking and analysis experience.
• Excellent interpersonal and communication skills.
• Numerical analysis experience.
• Budget management experience.
• Experience briefing external agencies, creative, media and PR.
• Strong spoken and written communication skills.
• Project management capability to deliver multiple/overlapping work streams to deadlines.
• Passion for customer-centric communications and curiosity to research new engagement methods.
• Strong commercial focus and ability to work under pressure.
• Team player with focus on efficiency and quality.
• Proven problem-solving capability and attention to detail.

Responsibilities

• Plan and deliver revenue-driving campaigns across channels (website, CRM, social, media, partnerships).
• Coordinate with internal stakeholders; develop briefs; secure approvals.
• Develop and assess creative ideas, media plans and campaigns; push for innovative approaches.
• Monitor and optimise campaign performance; report weekly on digital results and reservations.
• Prepare weekly and periodic campaign results summaries and track against targets.
• Manage budgets and ensure campaigns stay on time and within financial policies.
• Conduct post-campaign analysis with Revenue and Insights teams and agencies within 4–6 weeks.
• Develop understanding of leisure travellers and drivers affecting engagement.
• Ensure legal/compliance standards (ASA, CAP, RACC, Clearcast).
• Update marketing calendar; maintain cross-team collaboration for joined-up plans.
• Coordinate with pricing to ensure dynamic messages are current.
• Liaise with media and creative agencies; ensure accountability and proper spend.

Skills

Marketing experience

Campaign tracking

Budget management

Agency briefing

Communication

Project management

Customer-centric

Commercial focus

Pressure handling

Team collaboration

Problem solving

Attention to detail

Copy writing

Data-driven marketing

Digital marketing

Leisure/travel sector experience

Campaign presentation

Job description

Who are we?

South Western Railway (SWR) operates over 1,500 services each weekday across the network and employs more than 5,000 people. We provide easy and convenient mobility, connecting people and communities in South West London, southern counties of England, and the Isle of Wight.

Join our team and help us continue to bring people together to get the most out of life.

About the job

Working as part of a team to plan and deliver a range of key revenue driving campaigns that support the business in achieving financial targets from new and existing customers across the South Western Railway network. Supporting the implementation of partnership and sponsorship agreements. Ensuring that our brand and product messages are delivered consistently across all communication channels, from our website and digital platforms, to social and external media, partnership promotions and event management. Developing an understanding of the SWR customers with a specific deep understanding of our ‘leisure' traveller.

All of the above will help SWR customers and potential customers to use the network to meet people and make the most of the region for leisure and business purposes.

Your main responsibilities will be:

• Briefing: developing campaign briefs and coordinating with internal stakeholders for consultation and sign off.
• Developing and assessing creative ideas, media plans and campaigns for execution across all channels: challenging the status-quo and leading new creative thinking/media approaches across the business to maximise campaign effectiveness.
• Reporting: optimising campaign results via weekly calls with the agency teams looking at digital results and reservation levels for all retail channels.
• Reporting – preparing weekly and periodic campaign results summaries and tracking verses targets.
• Budget: ensuring that campaigns are delivered on time, on budget and compliant with finance policies and procedures.
• Post campaign analysis (PCA): prepare post campaign reports on performance in conjunction with the Revenue and Insights teams and creative and media agencies within 4 to 6 weeks after the end of a campaign.
• Develop understanding of our leisure traveller understanding the drivers and barriers of behaviour becoming the ‘go to' expert in the team
• Legal: ensure compliance with internal approvals procedure and industry guidelines, (ASA, CAP code, RACC, Clearcast).
• Updating the marketing calendar.
• Optimising campaigns through all SWR channels (website, CRM, social, stations etc).
• Budget control/tracking including the raising of POs.
• Liaising with media and creative agencies, holding them to account and ensuring FFM across all campaign spend.
• Liaising with other SWR teams to share knowledge and produce joined up plans, teams including data, digital, Internal comms and External comms.
• Liaising with pricing team to ensure all dynamic and price specific messages are up to date.

You’ll need to be:

• Minimum 5 years marketing experience in fast paced customer centric business
• Campaign tracking and analysis
• Excellent interpersonal skills.
• Numerical analysis experience
• Budget management
• Experience briefing external agencies, creative, media and PR
• Strong spoken and written communication skills
• Project management capability to ensure delivery of multiple / overlapping streams of work to deadlines
• Passion for customer-centric communications, inquisitive and who doesn't shy away from researching and suggesting new ways of engaging with customers
• Strong commercial focus
• Ability to work well under pressure within a fast pace environment
• A strong team player able to assist with overall team efficiency
• Proven problem-solving capability
• Focus on quality, accuracy and attention to detail, whilst demonstrating creativity

Desirable:

• Copy writing skills
• Digital marketing experience delivering test and learn campaigns demonstrating incremental gains
• Data driven marketing experience/knowledge of how mar-tec interfaces with campaigns.
• Previous transport/travel/leisure sector experience
• Ability to present campaign plans to colleagues and agency partners

Working pattern

Monday to Friday, office hours with occasional need to flex outside of these hours .

The Reward

In return we offer a competitive salary and a variety of valuable benefits, including:

• Free duty and leisure travel on SWR services for employees
• Free leisure travel for spouse/partner and dependants (criteria dependent)
• 75% discount on many other train operating companies
• Full training and support with development
• Excellent pension scheme

We all belong at SWR. Our vision is to provide an inclusive environment for all colleagues, ensuring all candidates have an equal opportunity to access meaningful employment.

We value our differences such as age, gender, LGBTQIA+, ethnicity, religion, and disability. We maintain a zero tolerance towards any form of prejudice towards our colleagues, customers, and future talent.

We celebrate and encourage diversity of thought, progressive ways of working and seeing all our colleagues grow and thrive.

If you require additionalsupport to complete your application due to a disability or neurodivergent condition, for example, dyslexia, dyspraxia, or autism, please follow the links below. We encourage you to share any additional needs you may require so we can provide a fair and equal process for all who apply.

https://exceptionalindividuals.com/neurodiversity/

https://www.healthassured.org/blog/neurodiversity/