Senior Brand Leader — Growth & Innovation (Hybrid)

General Mills; Uxbridge; Hybrid; GBP 65,000 - 85,000; Full time

Benefits offered by this job

Headspace

Health insurance

Bonus scheme

Pension

Job summary

General Mills in the UK is seeking an exceptional Marketing Manager to drive the brand strategy and lead the Brand Management function within a cross‑functional Market Acceleration Team. You will own the 4Ps, translating ambition into actionable plans and partnering with Sales and Category teams to shape growth.

The role blends consumer insight with commercial acumen and leadership responsibilities. This hybrid role offers flexible office presence and a collaborative culture, with a clear path

Qualifications

• 7+ years of brand management experience in FMCG.
• Strategic thinker with ability to translate insights into bold ideas.
• Strong storytelling skills and cross-functional influence.

Responsibilities

• Own and deliver a robust brand strategy across the 4Ps.
• Lead the Brand Portfolio and 4-2-1 innovation pipeline for local markets.
• Define and execute consumer-first channel and customer strategies with Sales and Category teams.
• Develop and coach a Brand Manager and elevate the wider marketing function.

Skills

Brand management

FMCG

Strategic thinking

Storytelling

P&L fluency

Job description

General Mills in the UK is seeking an exceptional Marketing Manager to drive the brand strategy and lead the Brand Management function within a cross‑functional Market Acceleration Team. You will own the 4Ps, translating ambition into actionable plans and partnering with Sales and Category teams to shape growth.

The role blends consumer insight with commercial acumen and leadership responsibilities. This hybrid role offers flexible office presence and a collaborative culture, with a clear path