Marketing Manager

General Mills; Uxbridge; Hybrid; GBP 65,000 - 85,000; Full time

Benefits offered by this job

Headspace

Health insurance

Bonus scheme

Pension

Job summary

General Mills in the UK is seeking an exceptional Marketing Manager to drive the brand strategy and lead the Brand Management function within a cross‑functional Market Acceleration Team. You will own the 4Ps, translating ambition into actionable plans and partnering with Sales and Category teams to shape growth.

The role blends consumer insight with commercial acumen and leadership responsibilities. This hybrid role offers flexible office presence and a collaborative culture, with a clear path

Qualifications

• 7+ years of brand management experience in FMCG.
• Strategic thinker with ability to translate insights into bold ideas.
• Strong storytelling skills and cross-functional influence.

Responsibilities

• Own and deliver a robust brand strategy across the 4Ps.
• Lead the Brand Portfolio and 4-2-1 innovation pipeline for local markets.
• Define and execute consumer-first channel and customer strategies with Sales and Category teams.
• Develop and coach a Brand Manager and elevate the wider marketing function.

Skills

Brand management

FMCG

Strategic thinking

Storytelling

P&L fluency

Job description

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and NewZealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old ElPaso, Häagen‑Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever‑changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

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About The Job

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We have a rare opportunity for an exceptional Marketing Manager to join General Mills and help drive transformational change in the growth trajectory of one of our leading brands.

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This is not a traditional brand role. We’re looking for a bold, commercially savvy leader who will act as the ultimate brand champion — setting the strategy, galvanising teams, and delivering results. You’ll combine deep consumer curiosity with strong commercial judgement, shaping ideas that make a real difference to both consumers and the business.

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Reporting to the Head of Marketing, you will lead the beating heart of the team — the Brand Management function — while working across a dynamic, cross‑functional Market Acceleration Team. You’ll also partner closely with our Global Team to shape and influence long‑term growth, innovation, and partnership strategies.

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What Your Role Is

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You’ll own and deliver a robust brand strategy across the full 4Ps, translating ambition into clear, actionable plans that mobilise the wider organisation behind growth initiatives.

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You’ll steward the consumer and market agenda, working hand in hand with insights and the global team to ensure core and innovation strategies are insight‑led and locally relevant. You’ll lead the Brand Portfolio and 4-2-1 innovation pipeline — bringing global and local innovation, renovation, pricing architecture and outbound licensing initiatives to life in market.

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Partnering closely with Sales and Category teams, you’ll define and execute consumer‑first channel and customer strategies across Grocery and Non‑Grocery. You’ll co‑develop and present annual category growth plans to key customers, ensuring strong commercial impact.

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As a people leader, you’ll manage and develop a Brand Manager while coaching and inspiring the wider marketing function. As the local brand champion, you’ll elevate belief and passion internally and externally, ensuring the brand shows up consistently and powerfully.

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What You Will Bring To The Team

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You’re an experienced marketer with 7+ years of brand management experience, ideally within FMCG, and a proven track record of delivering brand and business results at a senior level.

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You’re a strategic thinker and natural storyteller who can set a clear vision and rally teams around it. You communicate with clarity and confidence, influencing across a matrixed organisation and building strong relationships at every level. Decisive and pragmatic, you thrive in dynamic environments and enjoy solving complex challenges.

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You bring deep consumer centricity — viewing strategy through a consumer lens and translating insights into bold, relevant ideas. You combine creativity with strong commercial acumen, including P&L fluency and the ability to turn data into actionable growth drivers.

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What You Get From Us

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• Work with Heart - offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office, with the opportunity to finish at 15:00 on Fridays.
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• Wellbeing - We want our people to feel well and thrive, for this we offer a free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.
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• Bonus - Our people are at the heart of what makes General Mills great, so when goals are reached, you'll be rewarded through our bonus scheme.
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• Health & Dental Insurances – All colleagues get the opportunity to join our insurance from day one.
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• Family & Carers Leave - Every family is unique. Our approach allows every family to have the opportunity to spend quality time off to support them from the point of birth or adoption to care, with enhanced coverage.
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• Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer‑to‑peer recognition and discount platforms, 2 extra days for volunteering work, and more...
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Company Overview

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We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.