Brand Growth Manager — Launch & Strategy (Hybrid)

Bright Blue Foods Limited; Hull and East Yorkshire; Hybrid; GBP 50,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

Pension

Life Assurance/Death in Service

Benefits Hub access

Discounted surplus food

Job summary

BBF Limited in Hull is seeking a Brand Manager to lead the development and growth of its branded portfolio, working across Sales, NPD, Technical, Operations and Finance. You will build consumer propositions, define brand strategy and manage launches to drive commercial growth.

The role is hybrid, with the chance to shape brand positioning and drive performance across multiple channels. A strong background in FMCG and practical analytics will be essential.

Qualifications

• Experience in brand management, marketing or category management.
• Strong commercial awareness and understanding of FMCG markets.
• Experience launching products and managing brand plans.
• Ability to analyse data and translate insights into action.
• Excellent project management and organisational skills.
• Strong communication and stakeholder management abilities.
• Proficiency in Microsoft Office and marketing analytics tools.
• Desirable: experience in food/beverage/FMCG manufacturing; CIM qualification or marketing degree.

Responsibilities

• Develop and implement brand strategies aligned to company growth objectives.
• Define brand positioning, architecture, values and consumer propositions.
• Identify opportunities to build a differentiated branded portfolio alongside the existing own-label business.
• Create annual brand plans with clear objectives, budgets and KPIs.
• Act as brand guardian, ensuring consistency across all touchpoints.
• Build deep understanding of consumers, customers, competitors and market trends.
• Analyse category performance and growth opportunities.
• Conduct consumer research and translate insights into recommendations.
• Lead branding, proposition development and launch planning for new products.
• Develop and manage innovation pipelines aligned to priorities.
• Partner with Sales to establish growth plans across channels.
• Develop compelling selling stories and brand activation plans.
• Monitor sales performance, profitability and ROI.

Skills

Brand management

Marketing

Category management

Data analysis

Project management

Communication

Stakeholder management

Microsoft Office

Education

CIM qualification or marketing-related degree

Tools

Marketing analytics tools

Job description

BBF Limited in Hull is seeking a Brand Manager to lead the development and growth of its branded portfolio, working across Sales, NPD, Technical, Operations and Finance. You will build consumer propositions, define brand strategy and manage launches to drive commercial growth.

The role is hybrid, with the chance to shape brand positioning and drive performance across multiple channels. A strong background in FMCG and practical analytics will be essential.