Omnichannel Activation Lead - Paid Media Strategy

Havas Media Group Spain SAU; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Ledger Bennett in London seeks a Head of Omnichannel Activation to oversee the agency's paid media activation, set best practices, and drive excellence across campaigns.

You will lead activation specialists, partner with media strategy, analytics, and client leadership, and shape the future of the agency's activation offering through hands‑on execution and strategic oversight. The role requires 10+ years in paid media, full‑funnel expertise, and strong leadership across multiple channels.

Qualifications

• 10+ years of experience leading paid media activation across multiple digital channels.
• Deep expertise across performance marketing and brand media activation with full‑funnel planning.
• Proven experience developing omnichannel media strategies spanning search, social, programmatic, ABM, content syndication, video, CTV, audio, and emerging channels.
• Strong technical understanding of campaign implementation, tracking, tagging, attribution, measurement, and platform architecture.
• Experience leading and developing high‑performing activation teams.
• Ability to improve operational processes, establish best practices, and scale delivery models.
• Strong commercial acumen with experience supporting business growth and client profitability.

Responsibilities

• Lead the agency's activation function across paid search, paid social, programmatic, ABM, content syndication, CTV, digital audio, DOOH, and emerging media channels.
• Establish and continuously evolve activation best practices, governance, quality standards, and operational processes.
• Ensure consistent executional excellence across campaign planning, trafficking, optimization, measurement, and reporting.
• Develop scalable ways of working that improve efficiency, quality, profitability, and delivery.
• Translate business objectives into integrated omnichannel activation strategies and oversee budget allocation, testing roadmaps, and optimization frameworks.
• Review and approve media recommendations, investment strategies, measurement plans, and activation deliverables.
• Lead and coach a high‑performing activation team across geographies and disciplines.
• Serve as a senior activation advisor to clients with strategic recommendations and executive‑level guidance.

Skills

Omnichannel Activation

Paid Media Activation

Team Leadership

Campaign Architecture

Measurement & Attribution

Tools

Google Ads

Microsoft Ads

LinkedIn

Meta

StackAdapt

Google Analytics 4

Google Tag Manager

Looker Studio

Job description

Ledger Bennett in London seeks a Head of Omnichannel Activation to oversee the agency's paid media activation, set best practices, and drive excellence across campaigns.

You will lead activation specialists, partner with media strategy, analytics, and client leadership, and shape the future of the agency's activation offering through hands‑on execution and strategic oversight. The role requires 10+ years in paid media, full‑funnel expertise, and strong leadership across multiple channels.