Omnichannel Shopper Growth & Activation Lead

Essity; Manchester; Hybrid; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Essity in the United Kingdom is seeking a Shopper Marketing Manager to connect brand, retail media and in-store activation, turning shopper insight into measurable growth. You will translate shopper, customer and brand strategies into integrated omnichannel plans across offsite, onsite, and in-store touchpoints.

You will lead integrated activation across every shopper touchpoint with commercial outcomes at the centre, shaping the path to purchase and unlocking growth while optimizing ROI.

Qualifications

• Previous FMCG experience in shopper, trade, customer or retail marketing.
• Strong knowledge of shopper behaviour, category management and retail activation.
• Proven omnichannel and retail media planning experience across key customers.
• Commercial judgement across brand, category and customer priorities.
• Strong stakeholder, project management and analytical skills.
• Familiarity with NielsenIQ, Kantar, Circana or retailer insight platforms.

Responsibilities

• Lead integrated shopper activation and retail media plans with selected customers and Retail Media Networks.
• Build retailer-specific audience and activation strategies.
• Turn shopper and category insight into conversion-driving activity.
• Deliver campaigns across POS, digital, retail media and in-store.
• Partner across Sales, Category, Brand, eCommerce, retailers and agencies.
• Track performance and use insight to improve ROI.

Skills

FMCG experience

Shopper behaviour

Omnichannel planning

Retail activation

Stakeholder management

Analytical skills

Commercial judgement

Tools

NielsenIQ

Kantar

Circana

Job description

Essity in the United Kingdom is seeking a Shopper Marketing Manager to connect brand, retail media and in-store activation, turning shopper insight into measurable growth. You will translate shopper, customer and brand strategies into integrated omnichannel plans across offsite, onsite, and in-store touchpoints.

You will lead integrated activation across every shopper touchpoint with commercial outcomes at the centre, shaping the path to purchase and unlocking growth while optimizing ROI.