Senior Biddable Media Lead - Social, PPC & ROI

Anglian Home Improvements; Norwich; Hybrid; GBP 45,000 - 60,000; Full time

Benefits offered by this job

31 days holiday, increasing to 33 days

Hybrid working (2 days in office)

Pension and income protection options

Salary sacrifice benefits

Discount scheme on products

Group perks and days out

Job summary

Anglian Home Improvements (part of ASHI Group) is seeking an experienced Biddable Manager to own Meta Ads in-house and support PPC across national brands. Based in Norwich with hybrid working, you will manage large budgets to drive high-quality leads.

You’ll collaborate with internal teams, optimise landing pages for conversions, and engage with Google, Meta, and Microsoft advertising platforms while continually learning and aligning with the overall paid media strategy.

Qualifications

• 2-4 years' hands-on experience managing large Paid Social campaigns.
• Strong analytical skills and a proactive, results-driven approach.
• Digital marketing background (agency or client side).
• Highly organised, calm under pressure and confident communicating performance insights.
• Experience in lead generation, Google Ads/Microsoft Ads, GMP or Meta Blueprint is an advantage.

Responsibilities

• Lead and optimise Paid Social campaigns across three national brands with a focus on ROI, CPA and lead quality.
• Work with significant eight-figure budgets across platforms including Meta, Google Ads and Microsoft Ads.
• Develop data-driven audience strategies, including first-party data, and guide creative best practice to scale performance.
• Collaborate with internal teams to brief and optimise bespoke landing pages for maximum conversion.
• Manage bids using automated bidding strategies tied to offline conversion events.
• Engage with digital agencies, tech providers and media owners to leverage cutting-edge tools and insights.
• Work hands-on with Google Marketing Platform (CM, SA360, DV360), GA4, Bing Ads, and other Martech solutions.
• Report to the Biddable Media Lead, ensuring all activity aligns with the wider paid media strategy.
• Partner with Digital, Marketing, Sales and NCCC teams to deliver lead targets and revenue.
• Stay ahead of industry trends through ongoing learning, conferences and training.

Skills

Paid social management

Analytical skills

Digital marketing background

Communication of performance insights

Tools

Google Ads

Microsoft Ads

GMP (CM/SA360/DV360)

GA4

Meta Blueprint

Job description

Anglian Home Improvements (part of ASHI Group) is seeking an experienced Biddable Manager to own Meta Ads in-house and support PPC across national brands. Based in Norwich with hybrid working, you will manage large budgets to drive high-quality leads.

You’ll collaborate with internal teams, optimise landing pages for conversions, and engage with Google, Meta, and Microsoft advertising platforms while continually learning and aligning with the overall paid media strategy.