Ppc

Reed; Norwich; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Reed is recruiting on behalf of a Norwich-based client for a Biddable Manager to lead large paid social and PPC campaigns with a strong ROI focus. The role offers flexibility for home working.

You will drive quality leads through strategic audience targeting, bid management across Meta, Google, and Microsoft, and collaboration with agency partners to optimise campaigns and landing pages. Experience managing eight-figure budgets, excellent analytical skills, and knowledge of Google Marketing

Qualifications

• Digital marketing background on client or agency side.
• 2-4 years' experience managing large paid social campaigns and budgets.
• Excellent analytical skills.
• Able to communicate effectively in verbal and written formats.
• Proficient with Microsoft Office.
• Knowledge of Google Marketing Platform particularly CM & SA360.
• Experience in Lead Generation preferred.
• Knowledge of Google Ads and Microsoft Ads interfaces and Editors.
• Specific Digital Marketing qualifications.
• Meta Blueprint certified.

Responsibilities

• Manage paid social channels for three national brands with ROI focus.
• Work with eight figure budgets across platforms (Meta, Google, Microsoft).
• Develop audience and creative strategies to drive performance.
• Optimise landing pages to increase high-quality leads.
• Manage bids using automated bidding solutions for offline conversions.
• Collaborate with London-based Search agency to implement PPC tech.
• Coordinate with platform managers to optimise campaigns.
• Utilise Martech tools including Campaign Manager, SA360, DV360, GA4, Google Ads, Bing Ads.
• Report to Biddable Media Lead to align with wider strategy.

Skills

Paid social expertise

PPC management

Analytics

Communication skills

Microsoft Office

Google Ads / Meta Ads familiarity

Education

Digital marketing qualifications

Tools

Google Marketing Platform

SA360

CM

Google Analytics 4

Bing Ads

Job description

We have an exciting role with our client based in Norwich who are looking to recruit a Biddable Manager to manage their large paid social media and PPC campaigns. This role is offering flexibility for home working.

The role responsibility will be to drive the maximum number of quality leads into the business.

Main Responsibilities

• Management of Paid Social channels for 3 national market leading brands with laser focus on ROI.
• Working with eight figure budgets on diverse range of biddable accounts, platforms (e.g. Meta, Google & Microsoft) and campaign types (e.g. Paid Social, Search, Pmax, Demand Gen).
• Developing & implementing audience (including first party data) and creative strategies which drive performance and growth for paid social channels.
• Optimising and briefing the wider team to create bespoke landing pages for paid social to maximise the volume of high-quality leads.
• Manage bids utilising an array of fully automated bidding solutions to offline conversion actions.
• Digital agency and supplier liaison from tech providers and key media owners including Google, Meta, Microsoft Ads.
  
  • Collaborate with an award-winning London based Search agency to implement cutting edge PPC technology.
  • Collaborate with tech platform Account and Industry managers to optimise campaigns and drive performance delivery.
• Martech usage including Google Marketing Platform (Campaign Manager, Search Ads 360, Display Video 360). Other martech including Google Analytics 4, Google Ads, Bing Ads, Bot Management tool.
• Report into Biddable Media Lead to ensure all activity falls in line with the wider paid media strategy.

Performance measures

• Primary Paid Media metrics such as cost per acquisition and return on investment/advertising spend.
• Secondary Paid Media metrics including of cost per click, click through rate, conversion rate.
• Spend to planned budget & cost of sale % by region by product.

Knowledge and Experience

• Digital marketing background (either client or agency side).
• Minimum of 2-4 years' experience of hands-on management of large paid social campaigns and budgets.
• Excellent analytical skills.
• Able to communicate effectively in verbal and written formats.
• Proficient user of Microsoft packages.
• Knowledge of Google Marketing Platform particularly CM & SA360.
• Experience in Lead Generation preferrable
• Knowledge of Google Ads and Microsoft Ads interfaces and Editors (although full training will be given).
• Specific Digital Marketing qualifications.
• Meta Blueprint certified