Ppc

Confidential; Norwich; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Confidential based in Norwich seeks a Biddable Manager to oversee large paid social and PPC campaigns, driving leads and ROI.

You will collaborate with a London agency and tech partners, managing eight-figure budgets, and implementing audience and creative strategies to boost performance.

Qualifications

• Digital marketing background.
• 2-4 years' hands-on management of large paid social campaigns and budgets.
• Excellent analytical skills.
• Strong communication, both verbal and written.
• Proficient with Microsoft Office.

Responsibilities

• Manage Paid Social channels for national brands with focus on ROI.
• Work with eight-figure budgets across platforms (Meta, Google, Microsoft).
• Develop audience and creative strategies to drive performance and leads.
• Brief and optimse landing pages for paid social to maximise high-quality leads.
• Utilise automated bidding solutions and offline conversions.
• Liaise with Google, Meta, Microsoft Ads and other partners.
• Collaborate with external agencies to implement modern PPC tech.
• Work with Martech including Campaign Manager, SA360, GA4, and Google Ads.

Job description

We have an exciting role with our client based in Norwich who are looking to recruit a Biddable Manager to manage their large paid social media and PPC campaigns. This role is offering flexibility for home working.

The role responsibility will be to drive the maximum number of quality leads into the business.

Main Responsibilities

• Management of Paid Social channels for 3 national market leading brands with laser focus on ROI.
• Working with eight figure budgets on diverse range of biddable accounts, platforms (e.g. Meta, Google & Microsoft) and campaign types (e.g. Paid Social, Search, Pmax, Demand Gen).
• Developing & implementing audience (including first party data) and creative strategies which drive performance and growth for paid social channels.
• Optimising and briefing the wider team to create bespoke landing pages for paid social to maximise the volume of high-quality leads.
• Manage bids utilising an array of fully automated bidding solutions to offline conversion actions.
• Digital agency and supplier liaison from tech providers and key media owners including Google, Meta, Microsoft Ads.
• Collaborate with an award-winning London based Search agency to implement cutting edge PPC technology.
• Collaborate with tech platform Account and Industry managers to optimise campaigns and drive performance delivery.
• Martech usage including Google Marketing Platform (Campaign Manager, Search Ads 360, Display Video 360). Other martech including Google Analytics 4, Google Ads, Bing Ads, Bot Management tool.
• Report into Biddable Media Lead to ensure all activity falls in line with the wider paid media strategy.

Performance measures

• Primary Paid Media metrics such as cost per acquisition and return on investment/advertising spend.
• Secondary Paid Media metrics including of cost per click, click through rate, conversion rate.
• Spend to planned budget & cost of sale % by region by product.

Knowledge and Experience

• Digital marketing background (either client or agency side).
• Minimum of 2-4 years' experience of hands-on management of large paid social campaigns and budgets.
• Excellent analytical skills.
• Able to communicate effectively in verbal and written formats.
• Proficient user of Microsoft packages.
• Knowledge of Google Marketing Platform particularly CM & SA360.
• Experience in Lead Generation preferrable
• Knowledge of Google Ads and Microsoft Ads interfaces and Editors (although full training will be given).
• Specific Digital Marketing qualifications.
• Meta Blueprint certified