Paid Search Manager — Europe Activation Lead

Adelphi Group; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

Omnicom is seeking an experienced Paid Search Manager to join our central Digital Activation team, managing paid search activity across multiple European markets for a world‑renowned brand.

You will own campaign delivery, coordinate with clients, markets and activation teams, and oversee the core buying team to ensure high‑quality execution. The role is based in London with travel as needed.

Qualifications

• 4+ years’ experience in paid search / biddable activation.
• Experience delivering performance-focused paid search campaigns, with an understanding of ROAS, cost of sale and incremental revenue.
• Experience managing campaign delivery across multiple markets simultaneously.
• Strong analytical skills and confidence working with data and Excel.
• Excellent spoken and written English.

Responsibilities

• Own the delivery of paid search campaigns across multiple European markets.
• Translate strategy into clear and effective paid search activation plans.
• Manage day-to-day client contact and coordinate delivery across markets and internal teams.
• Oversee campaign build, quality assurance and ongoing optimisation across relevant paid search platforms.
• Monitor performance against key metrics including ROAS, cost of sale and incremental revenue.
• Proactively identify opportunities to improve campaign performance and efficiency.
• Develop regular performance reporting with actionable insights and recommendations.
• Oversee the core buying team to ensure high-quality campaign execution.
• Collaborate with Audience Insights, Data, Analytics & Reporting and Media Operations.
• Support test-and-learn activity and identify opportunities to improve performance.
• Monitor tracking, feeds and campaign dependencies; resolve issues proactively.
• Maintain campaign documentation, trackers and governance processes to ensure smooth delivery across markets.

Skills

Paid search activation

Campaign management

ROAS analysis

Excel

Stakeholder management

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Microsoft Advertising

GA4

Feed management

Job description

Omnicom is seeking an experienced Paid Search Manager to join our central Digital Activation team, managing paid search activity across multiple European markets for a world‑renowned brand.

You will own campaign delivery, coordinate with clients, markets and activation teams, and oversee the core buying team to ensure high‑quality execution. The role is based in London with travel as needed.