Analytics Associate Director: Growth Insights & Strategy

Publicis Digital Experience; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Zenith International is hiring an Analytics Associate Director to translate complex marketing data into decisions that drive business impact for Adobe.pub and Publicis teams. You will partner across analytics, strategy, media and activation to deliver measurable insights on international clients.

You’ll lead analytical workstreams, develop measurement frameworks and communicate findings to both analytical and non-technical audiences, shaping campaign strategy and investment decisions.

Qualifications

• Experience turning data into business recommendations.
• Ability to shape campaign strategy and measurement frameworks.

Responsibilities

• Lead analytics workstreams across the marketing funnel to shape campaign strategy, optimisation and measurement.
• Turn complex questions into actionable analytical approaches for teams.
• Use campaign data to uncover growth opportunities and improve marketing effectiveness.
• Develop practical measurement frameworks to show impact of media investment.
• Translate analyses into clear stories for technical and non-technical audiences.
• Collaborate with analytics, strategy, media and activation teams to embed insight in planning.
• Own analytics projects from brief to recommendation and share repeatable approaches.

Skills

Digital analytics

Marketing analytics

Data storytelling

SQL

Python

Power BI

Adobe Analytics

Adobe Experience Cloud

GA4

Attribution

Experimentation

Incrementality

Tools

Large datasets

Job description

Zenith International is hiring an Analytics Associate Director to translate complex marketing data into decisions that drive business impact for Adobe.pub and Publicis teams. You will partner across analytics, strategy, media and activation to deliver measurable insights on international clients.

You’ll lead analytical workstreams, develop measurement frameworks and communicate findings to both analytical and non-technical audiences, shaping campaign strategy and investment decisions.