Senior Associate Director — Programmatic DOOH Lead

Wppmedia; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Medical

Retirement plans

Vision

Dental insurance

Paid time off

Discounts

Mental health days

Job summary

WPP Media UK OOH leads with data-driven programmatic planning to deliver impactful campaigns for major brands. We are at the forefront of growth in out-of-home media, leveraging a dynamic team to drive innovation and client value.

The Associate Director role focuses on leading complex DOOH briefs, educating stakeholders, and shaping our programme across business units. A strong communicator with numeracy and tech curiosity will excel.

Qualifications

• Understanding of media (essential), programmatic planning and activation (ideal) and OOH (ideal but not necessary).
• Confident explaining concepts and how we use data to inform planning.
• Strong organisational skills and ability to manage multiple complex briefs.
• Comfortable working across DSPs and data platforms, and quick to learn new technology.
• Good numeracy to interpret pacing, delivery and measurement data, and aware of commercial implications.
• Confident, articulate communicator in client meetings.
• Keen to grow technical and commercial expertise, and shaping programmatic DOOH across the business.

Responsibilities

• Lead programmatic DOOH planning best practices and documentation.
• Support complex briefs with 3PD/1PD planning and API triggers.
• Position programmatic DOOH offerings to clients and market.
• Educate internal stakeholders on advantages of programmatic DOOH.
• Craft narratives for DOOH tailored to client sector.
• Support tracking commercial agreements, forecasts and pipeline.
• Assist with Salesforce admin.

Skills

Media planning

Programmatic planning

OOH

DSPs

Data platforms

Numeracy

Client presentation

Communication

MS Office

Tools

MS Office

Job description

WPP Media UK OOH leads with data-driven programmatic planning to deliver impactful campaigns for major brands. We are at the forefront of growth in out-of-home media, leveraging a dynamic team to drive innovation and client value.

The Associate Director role focuses on leading complex DOOH briefs, educating stakeholders, and shaping our programme across business units. A strong communicator with numeracy and tech curiosity will excel.