Programmatic Strategy Director – UK Markets

WPP Media; Greater London; Hybrid; GBP 85,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Pension plan

Dental insurance

Paid time off

Job summary

WPP Media, the AI-driven media unit of WPP, seeks an Associate Director, Programmatic for the UK to lead programmatic accounts and craft multi-market strategies. You will oversee campaigns, drive optimization, and mentor teams across EMEA markets to elevate client outcomes.

Join a role that blends strategic leadership with hands-on execution, collaborating with central and local teams, and operating within a hybrid UK setting.

Qualifications

• Extensive programmatic leadership across multi-market campaigns.
• Proven DV360 and other ad-tech platform experience.
• Mentor teams; drive strategic programmatic outcomes across markets.
• Strong knowledge of Google Ads, YouTube Advertising and GA certifications.

Responsibilities

• Oversee programmatic accounts; ensure ongoing optimization and proactive opportunities.
• Own broader client deliverables including financials and reviews.
• Collaborate with Social / Cross-Channel Activation Director for integrated strategy.
• Consult with local territories to raise digital maturity in Display & Programmatic.
• Mentor individuals inside and outside the team; support long-term planning.
• Work with Reservation Media and Investment teams on best practices for new platforms.

Skills

Programmatic leadership

DV360 expertise

YouTube Advertising

Google Ads Certification

Campaign Manager

Cross-country coordination

Tools

DV360

Amazon Advertising

Trade Desk

AppNexus

DoubleClick Search

Google Analytics

Google Ads

Campaign Manager

Job description

WPP Media, the AI-driven media unit of WPP, seeks an Associate Director, Programmatic for the UK to lead programmatic accounts and craft multi-market strategies. You will oversee campaigns, drive optimization, and mentor teams across EMEA markets to elevate client outcomes.

Join a role that blends strategic leadership with hands-on execution, collaborating with central and local teams, and operating within a hybrid UK setting.