ADOOH Solutions, Associate Director

WPP Media; Greater London; On-site; GBP 85,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Comprehensive benefits package

Job summary

WPP Media is seeking an Associate Director for UK DOOH solutions to lead programmatic planning and complex data‑driven briefs. You will work across planning and commercial teams, educating stakeholders and crafting client narratives.

The role emphasizes data interpretation, strong communication, and cross‑functional collaboration. Based in the UK, you will help shape programmatic DOOH at scale, contributing to agency growth while maintaining WPP’s values of agility, integrity, innovation and

Qualifications

• Good understanding of media is essential.
• Programmatic planning and activation experience is desirable.
• OOH knowledge is a plus.
• Confident communicating concepts and data-backed insights.
• Strong organisational skills with multi-brief workload.

Responsibilities

• Lead on programmatic DOOH planning best practices and documentation.
• Manage complex, data-heavy briefs and multi‑channel activations.
• Educate stakeholders on programmatic DOOH advantages.
• Craft narratives for DOOH tailored to client sectors.
• Support tracking, forecasts and Salesforce administration.

Skills

Media knowledge

Programmatic planning

OOH familiarity

Data interpretation

Client presentation

Tools

DSPs

Data platforms

Salesforce admin

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

3134 - ADOOH Solutions, Associate Director - UK

Role Summary and Impact

WPP Media OOH are the UK’s #1 specialist out of home (OOH) agency, part of WPP Media. We work with more of the UK’s leading brands & agencies than anyone else to influence valuable audiences on the move. We are a diverse group of passionate experts, united in our devotion to one medium.

We are entering a new era for OOH, one defined by significant growth, disruption and tech innovation. We want to be the agency that is leading the industry through this change. To deliver outcomes that are human, inspiring and effective.

Our company values demonstrate how we build relationships and conduct business. They are agility, integrity, innovation, passion & focus. Our world is changing and we are looking for new talent to join us. People who are excited by the possibilities ahead for OOH, that share our appetite for change, that can live our values and will help us to transform our business and the wider industry.

ADOOH Solutions, Associate Director

Planning

• Lead and support on programmatic DOOH planning best practices and documentation, supporting planning OOH and digital teams where needed
• Lead and support on complex and data-heavy briefs – 3PD and 1PD planning, custom API triggers, measurement solutions and multichannel activations
• Support with how WPP Media’s programmatic DOOH offer is positioned to clients and within the market
• Proactively educate internal stakeholders on the advantages of programmatic DOOH
• Craft narratives and storytelling frameworks for the use of ADOOH, tailored to client sector and objective

Commercial

• Support with tracking commercial agreements, forecasts and pipeline
• Support with Salesforce admin

Skills and Experience

• Someone who has a good understanding of media (essential), programmatic planning and activation (ideal) and OOH (ideal but not necessary)
• Someone who enjoys being the go‑to expert — confident explaining concepts and how we use data to inform planning
• Someone with strong organisational skills and attention to detail, who can manage multiple complex briefs at once
• Someone comfortable working across DSPs and data platforms, and confident picking up new technology and systems
• Someone with good numeracy, able to interpret pacing, delivery and measurement data, and sensitive to the commercial implications of campaign decisions
• Someone who is a confident, articulate communicator, comfortable presenting in client meetings
• Someone keen to keep growing technical and commercial expertise, and interested in shaping how programmatic DOOH is planned across the wider business

We’d really like it if you had:

• Good understanding and use of MS Office/Windows – Outlook, Excel, Word and PowerPoint
• Demonstrable success in a media planning environment at Account Manager level and above
• A demonstrable track record in programmatic advertising, with hands‑on experience in at least one DSP

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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