Associate Director, Programmatic DOOH Strategy (Hybrid UK)

WPP Media; Greater London; Hybrid; GBP 85,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Comprehensive benefits package

Job summary

WPP Media is seeking an Associate Director for UK DOOH solutions to lead programmatic planning and complex data‑driven briefs. You will work across planning and commercial teams, educating stakeholders and crafting client narratives.

The role emphasizes data interpretation, strong communication, and cross‑functional collaboration. Based in the UK, you will help shape programmatic DOOH at scale, contributing to agency growth while maintaining WPP’s values of agility, integrity, innovation and

Qualifications

• Good understanding of media is essential.
• Programmatic planning and activation experience is desirable.
• OOH knowledge is a plus.
• Confident communicating concepts and data-backed insights.
• Strong organisational skills with multi-brief workload.

Responsibilities

• Lead on programmatic DOOH planning best practices and documentation.
• Manage complex, data-heavy briefs and multi‑channel activations.
• Educate stakeholders on programmatic DOOH advantages.
• Craft narratives for DOOH tailored to client sectors.
• Support tracking, forecasts and Salesforce administration.

Skills

Media knowledge

Programmatic planning

OOH familiarity

Data interpretation

Client presentation

Tools

DSPs

Data platforms

Salesforce admin

Job description

WPP Media is seeking an Associate Director for UK DOOH solutions to lead programmatic planning and complex data‑driven briefs. You will work across planning and commercial teams, educating stakeholders and crafting client narratives.

The role emphasizes data interpretation, strong communication, and cross‑functional collaboration. Based in the UK, you will help shape programmatic DOOH at scale, contributing to agency growth while maintaining WPP’s values of agility, integrity, innovation and