Programmatic & Addressable Media Lead

Omnicom Media; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Omnicom Media is seeking an Associate Director to provide strategic leadership across programmatic and addressable media, guiding audience-led planning, activation, and performance measurement. The role expands from delivery to broader client leadership, commercial growth, and people development within the Outcomes practice.

The Associate Director will drive integrated strategies across channels such as CTV, online video, YouTube, display, and DOOH, leveraging data and automation to maximise

Responsibilities

• Develop and lead audience-first programmatic and addressable media strategies that deliver measurable business outcomes.
• Translate business objectives, audience insights, and market opportunities into effective activation plans.
• Drive innovation across programmatic channels, leveraging emerging technologies, platforms, and data solutions.
• Act as a senior strategic partner to clients and internal stakeholders.
• Support the Director in identifying growth opportunities and driving commercial performance.
• Ensure media investment decisions are aligned to client objectives and maximise effectiveness and efficiency.
• Lead, coach, and develop managers and specialist teams.
• Foster a high-performance culture focused on collaboration, accountability, and continuous improvement.
• Provide oversight and direction across multiple client workstreams and projects.
• Oversee audience strategy, media activation, measurement, and optimisation across programmatic and addressable channels.
• Guide investment decisions, targeting strategies, automation frameworks, and budget allocation.
• Utilise data, analytics, and audience signals to continuously improve performance and business outcomes.
• Drive best practice, governance, and quality standards across campaign planning, activation, and reporting.
• Identify process improvements that enhance efficiency, scalability, and effectiveness.
• Collaborate with cross-functional teams to ensure integrated delivery and client success.

Job description

Omnicom Media is seeking an Associate Director to provide strategic leadership across programmatic and addressable media, guiding audience-led planning, activation, and performance measurement. The role expands from delivery to broader client leadership, commercial growth, and people development within the Outcomes practice.

The Associate Director will drive integrated strategies across channels such as CTV, online video, YouTube, display, and DOOH, leveraging data and automation to maximise