Programmatic Lead — Associate Director

Wpp; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Health insurance

Pension plan

Dental insurance

Paid time off

Job summary

WPP Media, the AI-driven media operating unit of WPP, seeks an Associate Director of Programmatic in the UK. Lead programmatic accounts and provide strategic guidance across EMEA, overseeing campaigns and supplier relations while driving digital maturity for display and programmatic across markets.

The role emphasizes leadership, cross-territory collaboration, and deep knowledge of DV360, Google Ads, YouTube, and major programmatic platforms. Hybrid work and extensive benefits are available.

Qualifications

• Experience in a digital media agency is required.
• Experience with planning and running large-scale programmatic accounts, preferably via DV360, but also Amazon, Trade Desk, AppNexus, Avocet.
• Advanced experience of YouTube (via Google Ads) is required.
• Able to devise solutions and develop programmatic practice in challenging environments.
• Experience delivering integrated digital campaigns for large clients - Search, Display, Social, etc.

Responsibilities

• Oversee your team’s programmatic accounts and ensure ongoing optimization.
• Take responsibility for the wider client or team programmatic deliverables, including financial aspects.
• Collaborate with the Social / Cross-Channel Activation Director to deliver integrated channel strategy.
• Consult with local territories to drive digital maturity across Display & Programmatic.
• Mentor team members and help them develop their longer-term career plans.
• Work with Reservation Media and Investment teams on onboarding of emerging programmatic platforms.

Skills

Programmatic advertising

DV360 / Google Ads

YouTube ads

Campaign management

Cross-country campaigns

Analytics & reporting

Leadership & mentoring

Vendor relationship management

Digital media strategy

Programmatic tools

Tools

DV360 (DBM)

Amazon

Trade Desk

AppNexus

Avocet

Google Ads

DoubleClick Search

Google Analytics

Campaign Manager

Job description

WPP Media, the AI-driven media operating unit of WPP, seeks an Associate Director of Programmatic in the UK. Lead programmatic accounts and provide strategic guidance across EMEA, overseeing campaigns and supplier relations while driving digital maturity for display and programmatic across markets.

The role emphasizes leadership, cross-territory collaboration, and deep knowledge of DV360, Google Ads, YouTube, and major programmatic platforms. Hybrid work and extensive benefits are available.