ADOOH Solutions, Associate Director

Wppmedia; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Medical

Retirement plans

Vision

Dental insurance

Paid time off

Discounts

Mental health days

Job summary

WPP Media UK OOH leads with data-driven programmatic planning to deliver impactful campaigns for major brands. We are at the forefront of growth in out-of-home media, leveraging a dynamic team to drive innovation and client value.

The Associate Director role focuses on leading complex DOOH briefs, educating stakeholders, and shaping our programme across business units. A strong communicator with numeracy and tech curiosity will excel.

Qualifications

• Understanding of media (essential), programmatic planning and activation (ideal) and OOH (ideal but not necessary).
• Confident explaining concepts and how we use data to inform planning.
• Strong organisational skills and ability to manage multiple complex briefs.
• Comfortable working across DSPs and data platforms, and quick to learn new technology.
• Good numeracy to interpret pacing, delivery and measurement data, and aware of commercial implications.
• Confident, articulate communicator in client meetings.
• Keen to grow technical and commercial expertise, and shaping programmatic DOOH across the business.

Responsibilities

• Lead programmatic DOOH planning best practices and documentation.
• Support complex briefs with 3PD/1PD planning and API triggers.
• Position programmatic DOOH offerings to clients and market.
• Educate internal stakeholders on advantages of programmatic DOOH.
• Craft narratives for DOOH tailored to client sector.
• Support tracking commercial agreements, forecasts and pipeline.
• Assist with Salesforce admin.

Skills

Media planning

Programmatic planning

OOH

DSPs

Data platforms

Numeracy

Client presentation

Communication

MS Office

Tools

MS Office

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

3134 - ADOOH Solutions, Associate Director - UK

Role Summary and Impact

WPP Media OOH are the UK’s #1 specialist out of home (OOH) agency, part of WPP Media. We work with more of the UK’s leading brands & agencies than anyone else to influence valuable audiences on the move. We are a diverse group of passionate experts, united in our devotion to one medium.

We are entering a new era for OOH, one defined by significant growth, disruption and tech innovation. We want to be the agency that is leading the industry through this change. To deliver outcomes that are human, inspiring and effective.

Our company values demonstrate how we build relationships and conduct business. They are agility, integrity, innovation, passion & focus. Our world is changing and we are looking for new talent to join us. People who are excited by the possibilities ahead for OOH, that share our appetite for change, that can live our values and will help us to transform our business and the wider industry.

ADOOH Solutions, Associate Director

Planning

• Lead and support on programmatic DOOH planning best practices and documentation, supporting planning OOH and digital teams where needed
• Lead and support on complex and data-heavy briefs – 3PD and 1PD planning, custom API triggers, measurement solutions and multichannel activations
• Support with how WPP Media’s programmatic DOOH offer is positioned to clients and within the market
• Proactively educate internal stakeholders on the advantages of programmatic DOOH
• Craft narratives and storytelling frameworks for the use of ADOOH, tailored to client sector and objective

Commercial

• Support with tracking commercial agreements, forecasts and pipeline
• Support with Salesforce admin

Skills and Experience

• Someone who has a good understanding of media (essential), programmatic planning and activation (ideal) and OOH (ideal but not necessary)
• Someone who enjoys being the go-to expert — confident explaining concepts and how we use data to inform planning
• Someone with strong organisational skills and attention to detail, who can manage multiple complex briefs at once
• Someone comfortable working across DSPs and data platforms, and confident picking up new technology and systems
• Someone with good numeracy, able to interpret pacing, delivery and measurement data, and sensitive to the commercial implications of campaign decisions
• Someone who is a confident, articulate communicator, comfortable presenting in client meetings
• Someone keen to keep growing technical and commercial expertise, and interested in shaping how programmatic DOOH is planned across the wider business

We’d really like it if you had:

• Good understanding and use of MS Office/Windows – Outlook, Excel, Word and PowerPoint
• Demonstrable success in a media planning environment at Account Manager level and above
• A demonstrable track record in programmatic advertising, with hands-on experience in at least one DSP

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

• competitive medical
• group retirement plans
• vision
• dental insurance
• significant paid time off
• preferential partner discounts
• employee mental health awareness days

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment.That'swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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