Senior Analyst, Beauty Customer Analytics

The Hut Group; Manchester; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

On-site gym

Staff discount

Company bus pass

Staff shop

Job summary

THG is seeking a Senior Analyst – Customer (Beauty) to own analytics across the customer lifecycle for our THG Beauty business. You will work across acquisition, retention, CRM, loyalty and marketing, delivering end-to-end insights that inform strategy.

You’ll build segmentation and models, analyse channel performance, and translate findings into clear recommendations for non-technical stakeholders. The role combines independent delivery with coaching and cross-functional collaboration.

Qualifications

• 3+ years in customer analytics, CRM or marketing analytics.
• Strong SQL skills and ability to build complex analytical queries.
• Experience with customer segmentation, cohort analysis or lifecycle analytics.
• Strong storytelling to communicate complex analysis clearly to non-technical stakeholders.
• Proven ability to work independently and take end-to-end ownership.

Responsibilities

• Own analytics projects across the customer lifecycle — acquisition, retention, CRM, loyalty, marketing performance and personalisation.
• Build customer segmentations, cohort analyses and behavioural models that the business can act on.
• Analyse marketing channel performance — understanding what drives efficient acquisition.
• Support development of the Beauty customer KPI framework; contribute to MMM inputs.
• Synthesize quantitative data with qualitative insight from customer research and surveys.
• Write and maintain SQL queries and analytical scripts; build dashboards and reports.

Skills

Customer analytics

SQL

Ecommerce analytics

Storytelling

Independent work

Stakeholder management

CRM analytics

Coaching

Tools

Tableau

CRM platforms

Job description

THG is seeking a Senior Analyst – Customer (Beauty) to own analytics across the customer lifecycle for our THG Beauty business. You will work across acquisition, retention, CRM, loyalty and marketing, delivering end-to-end insights that inform strategy.

You’ll build segmentation and models, analyse channel performance, and translate findings into clear recommendations for non-technical stakeholders. The role combines independent delivery with coaching and cross-functional collaboration.