Senior Account Executive

Wideandwise; United Kingdom; Remote; GBP 90,000 - 120,000; Full time

Job summary

Wideandwise, a UK-based B2B SaaS company, seeks an experienced sales professional to drive pipeline and close high-value SaaS deals within Microsoft Teams and Outlook ecosystems. You will engage HR, IT, and leadership, running discovery, demos, and tailored proposals from a remote UK base.

The role requires a proven track record, strong English communication, and comfort navigating complex multi-stakeholder buying processes in a fast-growing tech company.

Qualifications

• 10+ years of B2B sales experience.
• Proven track record in selling SaaS or business software.
• Experience selling to HR/IT leaders is a plus.
• Ability to generate and close opportunities independently.
• Excellent English written and spoken communication.

Responsibilities

• Generate your own pipeline by researching target accounts and building opportunities.
• Conduct targeted outreach to engage decision-makers.
• Run discovery to understand current processes and pain points.
• Deliver tailored demonstrations showing product fit within Microsoft 365 environment.
• Manage multi-stakeholder negotiations and close deals.
• Handover to Customer Success after signature.
• Maintain accurate CRM and forecast with early risk flags.
• Share feedback to improve messaging and selling approaches.

Skills

B2B SaaS sales

Opportunity generation

Discovery & requirements

Product demonstrations

Negotiation & closing

CRM management

Forecasting & pipeline

English communication

Stakeholder management

UK work eligibility

LinkedIn

Microsoft Teams

Outlook

Tools

Microsoft Teams

Outlook

LinkedIn

Job description

B2B SaaS | Full-time | Remote, UK-based

As a UK-based B2B SaaS company, the organization specializes in integrating performance reviews, goal tracking, 360-degree feedback, employee engagement, and manager-led check-ins directly into Microsoft Teams and Outlook. It empowers HR leaders to streamline and enhance end-to-end performance management processes seamlessly within their existing Microsoft 365 workspace.

What you’ll do;

• Generate your own pipeline. Research target accounts, identify relevant decision-makers and build opportunities through email, phone, LinkedIn, referrals and professional relationships.

• Make outreach relevant. Understand each account’s priorities and identify a credible reason to start a conversation.

• Run effective discovery. Understand how prospects manage employee performance today, where their processes fall short and what would justify a change.

• Deliver tailored demonstrations. Connect company's capabilities to the prospect’s needs and show how the product fits into their Microsoft 365 environment.

• Manage complex buying conversations. Build relationships across HR, IT, procurement and leadership, and keep the buying process moving.

• Negotiate and close. Own commercial discussions, proposals and follow-up through to signature, then provide a clear handover to Customer Success.

• Maintain a dependable forecast. Keep your CRM records current, qualify opportunities honestly and identify risks early.

• Improve how we sell. Share customer feedback, test messaging and contribute approaches that the wider team can use.

What we’re looking for;

• At least 10 years of B2B sales experience, including substantial recent experience selling SaaS or business software.

• A demonstrable record of achieving sales targets and winning new customers.

• Recent success generating and closing your own opportunities, with clear examples of how you originated those relationships.

• Strong discovery, product demonstration, negotiation and closing skills.

• Experience managing opportunities involving several stakeholders and competing priorities.

• Excellent spoken and written English, with the ability to communicate clearly and confidently with senior buyers.

• The discipline to balance prospecting with active opportunities, follow-up and forecasting.

• UK-based, with the right to work in the UK.

Experience selling HR technology, performance management software or Microsoft-related business applications would be particularly relevant. We also welcome candidates from other software categories who can demonstrate a strong fit with our customers and sales process.