Senior Account Executive

Wideandwise; Greater London; Remote; GBP 90,000 - 130,000; Full time

Job summary

Wideandwise, a UK-based B2B SaaS company, is hiring a senior sales professional to generate your own pipeline, engage target accounts, and win new customers in the HR tech/Microsoft ecosystem. You will run discovery, tailor demonstrations, and manage complex buying conversations across HR, IT, and leadership to drive opportunities to signature.

You’ll own negotiations, close deals, and provide a clean handover to Customer Success while maintaining a reliable forecast and honest CRM records.

Qualifications

• At least 10 years of B2B sales experience, including substantial SaaS or business software.
• Proven track record of hitting targets and winning new customers.
• Recent success generating and closing own opportunities with clear examples.
• Strong discovery, product demonstrations, negotiation and closing skills.
• Experience managing opportunities with multiple stakeholders and priorities.
• Excellent spoken and written English with senior buyers.
• UK-based with the right to work in the UK.
• Experience selling HR tech or MS-related business applications is a plus.

Responsibilities

• Generate your own pipeline through target account research and outreach.
• Make outreach relevant by understanding account priorities and key drivers.
• Run discovery to learn how prospects manage performance today.
• Deliver tailored demonstrations showing fit within the Microsoft 365 environment.
• Manage complex buying conversations across HR, IT, procurement and leadership.
• Negotiate and close, then hand over to Customer Success.
• Maintain a dependable forecast with accurate CRM data.
• Share feedback to improve sales messaging and processes.

Skills

B2B sales

SaaS sales

Discovery

Negotiation

Forecasting

Job description

B2B SaaS | Full-time | Remote, UK-based

As a UK-based B2B SaaS company, the organization specializes in integrating performance reviews, goal tracking, 360-degree feedback, employee engagement, and manager-led check-ins directly into Microsoft Teams and Outlook. It empowers HR leaders to streamline and enhance end-to-end performance management processes seamlessly within their existing Microsoft 365 workspace.

What you’ll do;

• Generate your own pipeline. Research target accounts, identify relevant decision-makers and build opportunities through email, phone, LinkedIn, referrals and professional relationships.

• Make outreach relevant. Understand each account’s priorities and identify a credible reason to start a conversation.

• Run effective discovery. Understand how prospects manage employee performance today, where their processes fall short and what would justify a change.

• Deliver tailored demonstrations. Connect company's capabilities to the prospect’s needs and show how the product fits into their Microsoft 365 environment.

• Manage complex buying conversations. Build relationships across HR, IT, procurement and leadership, and keep the buying process moving.

• Negotiate and close. Own commercial discussions, proposals and follow-up through to signature, then provide a clear handover to Customer Success.

• Maintain a dependable forecast. Keep your CRM records current, qualify opportunities honestly and identify risks early.

• Improve how we sell. Share customer feedback, test messaging and contribute approaches that the wider team can use.

What we’re looking for;

• At least 10 years of B2B sales experience, including substantial recent experience selling SaaS or business software.

• A demonstrable record of achieving sales targets and winning new customers.

• Recent success generating and closing your own opportunities, with clear examples of how you originated those relationships.

• Strong discovery, product demonstration, negotiation and closing skills.

• Experience managing opportunities involving several stakeholders and competing priorities.

• Excellent spoken and written English, with the ability to communicate clearly and confidently with senior buyers.

• The discipline to balance prospecting with active opportunities, follow-up and forecasting.

• UK-based, with the right to work in the UK.

Experience selling HR technology, performance management software or Microsoft-related business applications would be particularly relevant. We also welcome candidates from other software categories who can demonstrate a strong fit with our customers and sales process.