Senior Account Executive

ENGINEERINGUK; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a detail-oriented Senior Account Executive to manage football-related partnerships. This role involves overseeing the approval process for UEFA agreements, collaborating with various stakeholders, and supporting social impact initiatives. The ideal candidate will thrive in a dynamic environment, leveraging their marketing expertise and sports industry knowledge to drive impactful campaigns. Join a creative team that values diversity and supports your growth, while connecting brands to cultural touchpoints through sports and entertainment.

Qualifications

• Experience in marketing, preferably partnership marketing.
• Strong understanding of sports industry dynamics and partnership structures.

Responsibilities

• Coordinate and oversee the internal review and approval process for UEFA endorsements.
• Act as a trusted advisor on UEFA & brand guidelines to ensure successful campaign execution.

Skills

Partnership Marketing

Project Management

Stakeholder Communication

Sports Industry Knowledge

Excel

SharePoint

Tools

GMS/AMS Systems

Job description

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About the Role:

Reporting to: Account Director

We are seeking a detail-oriented and collaborative Senior Account Executive to oversee and streamline the end-to-end process of evaluating, approving, and executing football-related partnership agreements for PepsiCo with rights holder UEFA, across both Men's & Women's football. This role ensures that the partnership aligns with brand guidelines, strategic goals, and compliance policies across worldwide markets.

Sitting under our Rights Consultancy division, you will work specifically with the Lay's and Gatorade brands. You will thrive if you are supportive and can lead multiple areas of marketing and sponsorship activations, including managing rights holders, rights management and activation, digital activation, and UEFA and talent approvals. You will also support the ongoing management of Lay's social impact programme, Lay's RePlay, which focuses on delivering football for good programmes globally, in collaboration with UEFA Foundation for Children and Common Goal.

The successful candidate will join a creative and dynamic team supporting ongoing projects. Main responsibilities include, but are not limited to:

1. Manage Approval Workflow: Coordinate and oversee the internal review and approval process for UEFA & talent-related endorsements. Manage partnership assets adhering to brand guidelines, including project management of end-to-end approvals.
2. Cross-Functional Collaboration: Act as a trusted advisor on UEFA & brand guidelines, including client toolkits, to ensure successful campaign execution. Liaise with brand leads, design, marketing, finance, and executive teams to ensure proper vetting and alignment on creative opportunities.
3. Document & Call Management: Maintain accurate records of approval status, timelines, and generate monthly reports for stakeholders. Manage stakeholder calls, take notes, and track action points to keep projects on schedule.
4. Stakeholder Communication: Serve as the main contact for key stakeholders during the approval process, providing updates and guidance on status, feedback, and next steps, including global and local clients, UEFA & UEFA Foundation for Children, Common Goal, and local NGOs worldwide.
5. Social Impact Management: Support Lay's RePlay social impact programme by collaborating with 11 countries to deliver football-for-good initiatives with local NGOs and Common Goal. Advocate for social impact initiatives such as community engagement, social and emotional development, and gender equality. Coordinate and oversee new pitch launches globally.
6. Talent Management: Assist the Account Manager/Director with administrative tasks related to talent approvals.

Desired Skills & Experiences

• Experience in marketing, preferably partnership marketing.
• Strong understanding of sports industry dynamics and partnership structures.
• Excellent project management and organizational skills; proactive in managing tight deadlines.
• Exceptional verbal and written communication skills.
• Ability to liaise confidently with multiple stakeholders.
• Proficiency with tools such as Excel and SharePoint; familiarity with GMS/AMS systems is desirable.
• Experience working with or within a sports organization, agency, or league is preferred.
• An interest in football, with the ability to manage multiple projects in a fast-paced environment.
• Availability for busy periods in June-July involving on-site roles and travel to different countries.

About the Agency:

Culturally Connected, Seriously Effective. A global agency with local expertise, connecting brands to cultural touchpoints through partnerships in sport, music, film & television, gaming & esports. Our work has won numerous awards, and our team of over 120 in London and 300 worldwide serve clients like PepsiCo, Vodafone, Nissan, and more.

Follow us @fuse_agency, visit our website, and find us on LinkedIn.

Be Your Best

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