Senior ABM / Lead Generation Specialist

Lead and Rapport Ltd; Swindon; On-site; GBP 32,000 - 39,000; Full time

Benefits offered by this job

Uncapped commission

Ownership & responsibility

Training & development

Senior role opportunity

Exposure to sectors

Job summary

Lead & Rapport Ltd in Swindon is seeking a Senior ABM / Lead Generation Specialist to own high-value campaigns for B2B clients. This role emphasizes strategic outbound engagement with senior decision-makers, not just high-volume calling.

You will manage ABM campaigns, research target accounts, identify key decision-makers, and qualify opportunities to create qualified sales appointments. You’ll mentor juniors and help refine messaging for better results.

Qualifications

• 5+ years’ experience in B2B lead generation, appointment setting, business development, outbound sales or ABM.
• Confident speaking with C-suite and senior decision-makers.
• Commercially driven with strong questioning skills.

Responsibilities

• Take ownership of ABM and outbound campaigns for clients.
• Develop understanding of client propositions, target markets and ICPs.
• Research target accounts and identify key decision-makers.
• Engage senior stakeholders through consultative outbound conversations.
• Create qualified sales opportunities and high-value appointments.
• Maintain high-quality CRM and campaign data.
• Collaborate with leadership to optimise campaign performance.
• Mentor junior team members and contribute to campaign strategy.

Skills

B2B Lead Gen

ABM

Outbound Sales

Appointment Setting

Stakeholder Engagement

Tools

CRM

Job description

£35,000+ basic salary + uncapped commission

Lead the conversation. Own the opportunity. Deliver results.

Lead & Rapport is a growing B2B lead generation and Account-Based Marketing business, delivering strategic outbound campaigns for ambitious companies across a range of industries.

We're looking for an experienced Senior ABM / Lead Generation Specialist to join our team and play a key role in delivering high-value campaigns for our clients.

This isn't simply a high-volume calling role.

We're looking for someone who understands strategic outbound, ABM and the art of engaging senior decision-makers. Someone who can take a target account, understand the commercial opportunity, identify the right people and create a conversation that has a genuine reason to continue.

What you’ll be doing

• Taking ownership of ABM and outbound campaigns for Lead & Rapport clients
• Developing a deep understanding of each client's proposition, target market and ideal customer profile
• Researching target accounts and identifying key decision-makers and influencers
• Engaging senior stakeholders through intelligent, consultative outbound conversations
• Creating qualified sales opportunities and high-value appointments
• Managing complex conversations with senior decision-makers
• Using insight and questioning to uncover genuine business challenges and commercial opportunities
• Managing follow-up activity and nurturing prospects where an immediate appointment isn't appropriate
• Maintaining high-quality CRM and campaign data
• Working closely with Lead & Rapport leadership and clients to optimise campaign performance
• Providing feedback and insight that improves messaging, targeting and campaign strategy
• Supporting and mentoring less experienced members of the team as the business grows
• Taking ownership of your personal targets and contributing to wider campaign performance

What we’re looking for

You’ll have at least 5 years’ experience in B2B lead generation, appointment setting, business development, outbound sales or ABM.

• Is highly confident speaking with C-suite and senior decision-makers
• Has a proven track record in B2B outbound
• Understands ABM and account-based prospecting
• Can hold a commercially intelligent conversation rather than simply follow a script
• Knows how to qualify genuine opportunities
• Is comfortable working across different industries, propositions and client campaigns
• Has excellent verbal communication and questioning skills
• Is commercially driven and motivated by results
• Can work independently and take ownership of campaigns
• Has the confidence to challenge messaging or targeting when you see an opportunity to improve results
• Can coach and support more junior colleagues

What you’ll get

• £35,000+ basic salary, depending on experience
• Uncapped commission
• Responsibility for high-value ABM and outbound campaigns
• Exposure to multiple B2B sectors and senior decision-makers
• The opportunity to help shape campaign strategy, not just execute it
• Training and development
• A role with genuine ownership and responsibility
• The opportunity to become a senior member of a growing specialist B2B business

About Lead & Rapport

Lead & Rapport exists to transform B2B growth by putting meaningful human connection at the heart of strategic account acquisition.

We combine intelligent targeting, account-based strategy and human-led engagement to connect ambitious businesses with the people who matter most.

Because we believe the best business relationships don't begin with a lead.

They begin with rapport.

If you have the experience, commercial instinct and personality to engage senior decision-makers and create opportunities where others can't, we want to hear from you.