Senior Campaign Marketing Manager

Armstrong Lloyd - Marketing & Sales Recruitment; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work

Flexible hours

Job summary

Armstrong Lloyd - Marketing & Sales Recruitment is assisting a SaaS/tech business in Central London with a newly created Senior Campaign Marketing Manager role. This ABM-first position blends strategy with hands-on execution across global teams, reporting into the UK Marketing Director and CMO.

You will own ABM end-to-end, run LinkedIn and Google campaigns, manage email programmes, and collaborate with product marketing, creative, and sales.

Qualifications

• Solid B2B marketing experience in a complex sales environment.
• Experience with ABM platforms (6sense/Terminus/Demandbase) preferred.
• Experience with LinkedIn and Google digital advertising, including video formats.
• Experience with email campaigns and marketing automation tools.

Responsibilities

• Own the ABM strategy and ABM platform end to end.
• Plan, execute and optimise B2B digital advertising campaigns on LinkedIn and Google.
• Manage the customer newsletter email programme.
• Track attribution and MQL/account engagement performance and optimize.
• Collaborate across US and UK teams in a global matrix.

Skills

ABM experience

B2B marketing

Digital advertising

Email campaigns

Attribution data

Stakeholder management

Communication

Tools

LinkedIn Ads

Google Ads

HubSpot

Salesforce

6sense

Terminus

Demandbase

Job description

Senior Campaign Marketing Manager, ABM & Digital

Central London (Farringdon) hybrid, 3 days in the office p/wk

Permanent, Full-Time

Flexi start/finish times

Our client is a SaaS/tech business serving leading professional services and regulatory firms globally (B2B), and they're growing the marketing team! They're innovators in their space, operating in a world where deals are complex, and sales cycles are long. This isn't a high-volume, SEO-led, inbound world; it's considered, relationship-driven, and account-based B2B marketing.

This is a newly created role, and a genuinely interesting one. You'll sit as a shared service alongside the creative team, working across a 20-person global marketing function.

You will plug into their team of marketing managers who each own a product, and work closely with the product marketing, creative, sales, and solutions teams, with a direct dotted line into the UK Marketing Director and CMO. You will have real autonomy day-to-day as a senior campaign voice in the team, trusted to run things your way!

What you'll actually be doing

This is an ABM-first role. You'll own the account-based marketing strategy end to end, taking full ownership of the ABM platform, and pair that with hands-on management of B2B digital advertising (LinkedIn and Google are your biggest channels).

Tasks

• Own the ABM strategy and own the ABM platform, running target account programmes from planning through to optimisation
• Plan, execute, and optimise B2B digital advertising campaigns, with LinkedIn and Google as the largest channels, including video and custom formats
• Run the customer newsletter email programme, with execution support
• Track attribution and MQL/account engagement performance, and use the data to keep sharpening the approach
• Work across a global matrix and build relationships across the US and UK teams

What you'll bring

• Solid, hands-on B2B marketing experience in a complex sale, longer sales cycle environment - professional services, regulatory technology, or similar B2B software/tech is ideal
• Genuine ABM experience - you've run account based campaigns, not just dabbled, and ideally you've worked with a platform like 6sense, Terminus, or Demandbase (or you're excited to take ownership of one and build your ABM knowledge further)
• B2B digital advertising experience, particularly LinkedIn, plus Google - including video and custom ad formats is a must-have
• Email campaign management, use of HubSpot and/or Salesforce a bonus!
• Comfort living in attribution and MQL/account engagement data
• The stakeholder skills to thrive in a global matrix - highly organised, a self-starter
• Strong written and verbal communication

Why this company and role?

• A newly created role with real scope to shape it
• Excellent reputation in their industry
• Autonomy and flexible start/finish times
• A dotted line straight to the CMO and the UK Marketing Director
• Hybrid working, flexible hours, and benefits package
• Genuine room to grow as the team and product set keep expanding
• Opportunity to attend their key industry events if you feel beneficial to attend - they're currently in New York!

Our client welcomes applications from all backgrounds.