Senior ABM & Growth Architect

Lead and Rapport Ltd; Swindon; On-site; GBP 32,000 - 39,000; Full time

Benefits offered by this job

Uncapped commission

Ownership & responsibility

Training & development

Senior role opportunity

Exposure to sectors

Job summary

Lead & Rapport Ltd in Swindon is seeking a Senior ABM / Lead Generation Specialist to own high-value campaigns for B2B clients. This role emphasizes strategic outbound engagement with senior decision-makers, not just high-volume calling.

You will manage ABM campaigns, research target accounts, identify key decision-makers, and qualify opportunities to create qualified sales appointments. You’ll mentor juniors and help refine messaging for better results.

Qualifications

• 5+ years’ experience in B2B lead generation, appointment setting, business development, outbound sales or ABM.
• Confident speaking with C-suite and senior decision-makers.
• Commercially driven with strong questioning skills.

Responsibilities

• Take ownership of ABM and outbound campaigns for clients.
• Develop understanding of client propositions, target markets and ICPs.
• Research target accounts and identify key decision-makers.
• Engage senior stakeholders through consultative outbound conversations.
• Create qualified sales opportunities and high-value appointments.
• Maintain high-quality CRM and campaign data.
• Collaborate with leadership to optimise campaign performance.
• Mentor junior team members and contribute to campaign strategy.

Skills

B2B Lead Gen

ABM

Outbound Sales

Appointment Setting

Stakeholder Engagement

Tools

CRM

Job description

Lead & Rapport Ltd in Swindon is seeking a Senior ABM / Lead Generation Specialist to own high-value campaigns for B2B clients. This role emphasizes strategic outbound engagement with senior decision-makers, not just high-volume calling.

You will manage ABM campaigns, research target accounts, identify key decision-makers, and qualify opportunities to create qualified sales appointments. You’ll mentor juniors and help refine messaging for better results.