SDR / Lead Generator

Madfish; Remote; GBP 25,000 - 35,000; Full time

Job summary

A fintech product company in the UK is seeking a proactive SDR / Lead Generator to grow their business pipeline. The role involves strategic lead generation and relationship management, where you'll identify prospects, initiate conversations, and nurture connections. Candidates should have at least 0.5 years of experience in B2B lead generation, strong English communication skills, and familiarity with CRM tools. This position offers a collaborative work environment focused on growth and transparency.

Qualifications

• 0.5+ years of experience in B2B lead generation or sales development.
• Hands-on experience with CRM tools like HubSpot or Salesforce.
• Ability to craft personalized outreach messages.

Responsibilities

• Research and identify potential clients in FinTech and SaaS.
• Generate qualified leads through LinkedIn and email outreach.
• Manage and nurture relationships with prospects.

Skills

Fluent communication skills in English

B2B lead generation experience

Understanding of sales funnel

Experience with CRM tools

Ability to manage multi-channel campaigns

Tools

Pipedrive

HubSpot

Salesforce

Job description

We’re looking for a proactive SDR / Lead Generator to help us grow our business pipeline and build strong relationships with potential clients. This role combines strategic lead generation with relationship management — you’ll identify prospects, initiate conversations, qualify opportunities, and nurture connections that lead to long-term partnerships. LenderKit is a fintech product company offering white-label investment software for businesses worldwide.

What will you do:

• Research and identify potential clients in FinTech, SaaS, and tech outsourcing domains.
• Maintain an Ideal Customer Profile (ICP) and buyer personas.
• Generate qualified leads through various channels: LinkedIn, email outreach, events, and partnerships.
• Conduct initial qualification calls and discovery sessions.
• Manage and nurture relationships with prospects — keep communication active and relevant.
• Collaborate with marketing, delivery, and sales teams to align lead generation strategies.
• Maintain accurate records in CRM (Pipedrive).
• Analyze campaign performance and suggest data-driven improvements.
• Prepare weekly and monthly reports on pipeline growth and lead quality.

Requirements:

• Fluent in written and verbal communication skills in English
• 0.5 + years of experience in B2B lead generation / SRM / sales development.
• Understanding of the sales funnel, qualification processes, and conversion metrics.
• Hands‑on experience with CRM tools (HubSpot, Pipedrive, Salesforce, etc.).
• Ability to craft personalized outreach messages and manage multi‑channel campaigns.
• Self‑motivation, attention to detail, and a goal‑oriented mindset.

Nice‑to‑have:

• Familiarity with sales outreach tools (Apollo, Lemlist) and lead generation platforms (LinkedIn Sales Navigator).
• Understanding of basic marketing principles and buyer journey stages.
• Analytical mindset — ability to measure and improve conversion rates.
• Team player attitude and eagerness to learn and grow in sales/business development.

So, in your SDR role, you’ll be helping to drive growth by connecting LenderKit with new potential clients, identifying partnership opportunities, and building relationships that help expand our global presence in the fintech market.

We’re a team of smart, open‑minded professionals who value transparency, collaboration, and results. Welcome us and grow with us!